Consumer Goods

Helping consumer packaged goods brands leverage content to drive sales through digital channels

Select customers


Purchase attribution partners


Average sales conversion improvement


Net Promoter Score (NPS) from clients

The Difference has a comprehensive suite of enterprise software, strategy services, and media capabilities to unlock digital engagement and sales.


Step one

Find the right creator for your business goals based on past campaign data and results.


Step two

Identify social content for paid amplification with real-time engagement measurement.


Step three

Gain insight into audience shopping behaviors while tracking influencer sales conversions in real time.

"We tried a lot of companies who specialized in the beauty category. None matched up to the consistency and results that we got working with"