How Lifeboost Coffee Brewed Top-Performing Meta Ads with Customer-Driven UGC

Scaled UGC makes it easy for Lifeboost Coffee to fight Ad Fatigue & Improve Performance

When it comes to social advertising, the difference between “meh” and “magical” often lies in authenticity. For Lifeboost Coffee, a brand known for its clean, low-acid coffee, the winning ingredient wasn’t a slick commercial or influencer script—it was real people, real stories, and real results.

With gen.video’s UGC automation and content collaboration tools, Lifeboost was able to scale content creation, quickly identify top-performing moments, and turn everyday customers into high-performing ad creatives. For those of you who may recall, this is thanks in part to the acquisition of the Shopify App Bounty previously.

Here’s how they did it—and what other brands can learn from their success.

The Challenge: Ad Fatigue and Content Bottlenecks

Like many DTC brands, Lifeboost Coffee relies heavily on Meta (Facebook + Instagram) to drive conversions. But running fresh, high-performing ads at scale requires a near-constant stream of new creative. That’s not easy to do when you’re working with limited time, budget, or bandwidth.

They needed a better way to:

• Source authentic, engaging UGC content

• Automate the shoppable video selection process

• Get high-performing video ad creative live faster

• Test, iterate, and scale what works on Meta to drive sales

  
  

The Solution: UGC Automation + Clip-Level Optimization

Using gen.video’s technology solution, Lifeboost was able to:

1. Recruit real customers and creators to share their genuine experience with the product

2. Upload and manage long-form UGC in one place

3. Use AI-driven transcript and video analysis to surface the most powerful clips

4. Rapidly build and test new ad variants from those highlights

5. Track performance and double-down on what drives results

This meant no more manual sifting through footage, no guesswork around what might resonate just fast, repeatable creative output built on what actually works.

What the Data Says: Top-Performing Content from Everyday Advocates

“gen.video’s UGC automation has scaled our creative on Meta and delivered some of our highest-performing ads. The power of everyday customers sharing why they enjoy our product has significantly boosted our results.”— Tim Barenscheer, Director of Front End Acquisition, Lifeboost Coffee

Here are just a few examples of the kinds of UGC ads that worked for Lifeboost:

☕️ Video Example 1: “Cleaner Coffee Is Finally Here”

A real customer shares how switching to Lifeboost helped them enjoy coffee without the usual acid reflux. The unscripted nature of the story and emotional delivery made it highly relatable—and highly clickable.

Why it worked: Personal pain point + authentic delivery + clear brand benefit.

☕️ Video Example 2: “Feel Good About What You Drink”

The Takeaway: Authenticity Scales When You Have the Right Tools

Lifeboost’s story isn’t unique—it's a playbook any brand can follow:

• Use your customers as creators

• Let technology do the heavy lifting

• Focus on storytelling over polish

• Test fast, iterate faster

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With gen.video, turning UGC into ad-ready content doesn’t take weeks—it takes minutes. And when your content is built on real emotion, it performs like nothing else.

Ready to See What Your Customers Can Create?

Book a demo today and see how gen.video’s UGC and clip optimization tools can help you scale performance—without scaling workload.