Snack Bar Brand

A global CPG brand and gen.video collaborated with a variety of top-performing influencers to drive awareness and sales at scale for the new snack bar.

the challenge

Increase Awareness & Sales Performance 

In addition to collecting assets for the brand to repurpose, the overall goals for the campaign
was to generate brand awareness and drive sales for the snack bars on
Amazon.com

 
 
the approach

Recruit Active &
Diverse Influencers

Partner with top performing influencers to form the Snack Bar campaign as well as recruiting new influencers within the outdoor, fitness, and health/wellness verticals to tap into diverse demographics.


 

Platforms

Instagram

YouTube

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the results

Climbing the Charts

35 posts from 12 influencers on YouTube and Instagram
Over 1.5 million YouTube views versus the 500K Target
Over 15k tracked clicks to Amazon Product Pages
1.5M

Video Views

15k+

Tracked Clicks

5.83%

Conversion Rate

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the influencers

The Performance Drivers

Small write up about who and why we chose to represent this campaign.

Joe R.

@joerobinetbushcraft

Josh B.

@bridgesj3

Alyssia S.

@mindovermunch

Bobby P.

@flavcity

Kraig A.

@kraigadams

Ronny J.

@primal_gourmet

William J.

@goluremi

Trent & Allie

@trentandallie

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