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A global CPG brand and gen.video collaborated with a variety of top-performing influencers to drive awareness and sales at scale for the new snack bar.
In addition to collecting assets for the brand to repurpose, the overall goals for the campaign
was to generate brand awareness and drive sales for the snack bars on Amazon.com
Partner with top performing influencers to form the Snack Bar campaign as well as recruiting new influencers within the outdoor, fitness, and health/wellness verticals to tap into diverse demographics.