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Influencer Content
Influencer Content
Collaboration
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Beauty
Snack Bar Brand
A global CPG brand and gen.video collaborated with a variety of top-performing influencers to drive awareness and sales at scale for the new snack bar.
the challenge
Increase Awareness & Sales Performance
In addition to collecting assets for the brand to repurpose, the overall goals for the campaign
was to generate brand awareness and drive sales for the snack bars on Amazon.com
the approach
Recruit Active &
Diverse Influencers
Partner with top performing influencers to form the Snack Bar campaign as well as recruiting new influencers within the outdoor, fitness, and health/wellness verticals to tap into diverse demographics.
Platforms
YouTube
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the results
Climbing the Charts
35 posts from 12 influencers on YouTube and Instagram
Over 1.5 million YouTube views versus the 500K Target
Over 15k tracked clicks to Amazon Product Pages
1.5M
Video Views
15k+
Tracked Clicks
5.83%
Conversion Rate
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the influencers
The Performance Drivers
Small write up about who and why we chose to represent this campaign.
Joe R.
@joerobinetbushcraft
Josh B.
@bridgesj3
Alyssia S.
@mindovermunch
Bobby P.
@flavcity
Kraig A.
@kraigadams
Ronny J.
@primal_gourmet
William J.
@goluremi
Trent & Allie
@trentandallie
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