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Influencer Content
Influencer Content
Collaboration
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Beauty
Top Laptop Manufacturer
gen.video and a major technology provider teamed up to launch their new laptop utilizing a strong team of tech influencers to drive impressive results.
the challenge
Drive Customers to Purchase
Introduce the brand's new laptop model to drive awareness, consideration and purchases.
the approach
Engage with Experts
Engage top YouTube PC expert, Linus Tech Tips and others to compare the new laptop against an array of budget laptops.
Platforms
YouTube
the results
The Numbers Can Speak for Themselves
Positive ROAS was achieved the month the star influencer went live. Over a year later and thousands of dollars in sales are still happening each month and conversion rate has drastically increased from the videos indexing in search for buying terms.
5.3x
ROAs
$396k
Total Product Sales
633%
Conversion Rate Increase
1.7M
Video Views
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the influencers
The Experts Who Make It Happen
For this new high-tech launch, we were looking to get an innovative new laptop and tablet device into the hands of technology influencers to demo them to their audiences. We targeted technology-savvy users whose followers looked at them to help find the next, big, must-have gadgets.
Linus S.
@LinusTechTips
Quinn N.
@SnazzyQ
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