Top Laptop Manufacturer

gen.video and a major technology provider teamed up to launch their new laptop utilizing a strong team of tech influencers to drive impressive results.

the challenge

Drive Customers to Purchase

Introduce the brand's new laptop model to drive awareness, consideration and purchases. ​

 
 
the approach

Engage with Experts

Engage top YouTube PC expert, Linus Tech Tips and others to compare the new laptop against an array of budget laptops. ​

 


 

Platforms

YouTube

the results

The Numbers Can Speak for Themselves

Positive ROAS was achieved the month the star influencer went live. Over a year later and thousands of dollars in sales are still happening each month and conversion rate has drastically increased from the videos indexing in search for buying terms. ​

5.3x

ROAs

$396k

Total Product Sales

633%

Conversion Rate Increase

1.7M

Video Views

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the influencers

The Experts Who Make It Happen

For this new high-tech launch, we were looking to get an innovative new laptop and tablet device into the hands of technology influencers to demo them to their audiences. We targeted technology-savvy users whose followers looked at them to help find the next, big, must-have gadgets.

Linus S.

LinusTechTips

Quinn N.

SnazzyQ

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