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Measurement
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All Your Analytics In One Place
The gen.video Traail™ social commerce tracking system provides insights and performance measurement by social platform, retailer, influencer, creative and more.
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Determine ROAS through direct eComm sales
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Discover preferred retailers per influencer and platform
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Optimize customer basket targeting by analyzing item-level data
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Optimize influencers, creative and paid in real time
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Measure purchase intent based on carted value
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Retarget interested customers via Facebook pixel
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Track brand sales lift across entire portfolio