The perfect tools and services to take your creator partnerships to the next level.

SMARTER CREATOR MARKETING STARTS HERE.

Responsible AI. Proven Technology. Trusted Partners.

Our Story

gen.video is a social commerce company on a mission to help brands do their creator marketing better, faster and smarter using the latest AI technology.

gen.video was founded in 2006 (formerly ExpoTV) and is known for being the first to generate product review videos.

In 2024 gen.video acquired Bounty - the Shopify app that automates customer review video collection from customers - bringing things back to the UGC roots before the explosion of influencers.

In May of 2025, gen.video acquired Lionize.ai - an innovative creator recruitment platform powered by AI.

Together they are partnrup.ai

bringing agentic AI tools and creator marketing services to brand global marketers.

partnrUP.ai is the next generation of influencer marketing software powered by AI Agents to streamline discovery, outreach, and reporting.

Built for today’s creator economy, it helps brands and creators connect with trust and scale.

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Backstage is gen.video’s ecommerce platform that measures sales impact of influencers and paid social.

With affiliate links, shoppable landing pages, and commission payouts, brands can track every click, view, and sale across channels.

Backstage

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Bounty is the Shopify app that turns customers into creators.

With one click, shoppers can earn cash by sharing authentic review on TikTok & Instagram - helping brands unlock trusted content at scale while rewarding their biggest fans.

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Today's consumer is on their phone being entertained and inspired by the videos they watch.

From impression to conversion, we ensure brands show up.

Reaching the connected consumer to answer their questions and converting them into customers.

Connecting Creative & Commerce

For brands of all sizes.

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