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NVIDIA Studio
Unleash your creativity
This is how you go viral
7.6+ million views on TikTok
14+ million views on YouTube Shorts
Tasked with finding a Unicorn
NVIDIA came to gen.video with a unique ask. We needed to find a new voice who is capable of telling a story around complex technology in a manner that the average creative consumer who isn’t always a technical aficionado would be able to process.
Also, they needed to have the ability and virality to reach a massive, massive audience.
The perfect match
Enter Karen Cheng.
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Karen's interest and immersion into AI, along with her infectious enthusiasm, meant not only was she a perfect fit for this activation, but NVIDIA was a perfect fit for her audience.
Content that moved the audience
There's a reason these videos went viral. Karen did a perfect job of captivating audiences and educating around the amazing capabilities of AI and NVIDIA Studio.
How we won
Total campaign view goal: 1 .3m views
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