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NVIDIA Studio

Unleash your creativity

This is how you go viral

7.6+ million views on TikTok
14+ million views on YouTube Shorts

Tasked with finding a Unicorn

NVIDIA came to gen.video with a unique ask.  We needed to find a new voice who is capable of telling a story around complex technology in a manner that the average creative consumer who isn’t always a technical aficionado would be able to process.

 

Also, they needed to have the ability and virality to reach a massive, massive audience. 

The perfect match

Enter Karen Cheng.

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Karen's interest and immersion into AI, along with her infectious enthusiasm, meant not only was she a perfect fit for this activation, but NVIDIA was a perfect fit for her audience.

Content that moved the audience

There's a reason these videos went viral.  Karen did a perfect job of captivating audiences and educating around the amazing capabilities of AI and NVIDIA Studio.

How we won

Total campaign view goal: 1 .3m views

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