Celebrating Creative Uses of AI
Full-funnel influencer-led marketing campaign showcasing how creator Karen Cheng uses AI-powered NVIDIA applications to accelerate workflows, save time and spark inspiration.
2.1M
People Reached
28M
Impressions
3X
Clicks Goal
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Finding the perfect creator for our client
San Francisco based creator Karen Cheng is on the forefront of using AI to design amazing visuals. Her innovative work produces eye-catching effects to social media videos for brands like Adobe, Beats by Dre and Instagram.
Her interest and immersion into AI, along with her infectious enthusiasm for NVIDIA as a brand, meant not only was she a perfect fit for this activation, but NVIDIA was a perfect fit for her audience.
Going viral the Karen X Cheng way
There's a reason these videos went viral. Karen did a perfect job of captivating audiences and educating around the amazing capabilities of AI and NVIDIA Studio.
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Great content speaks for itself
We didn't set out to go viral but we let Karen take the lead with her creative vision and expertise in connecting with audiences and it paid off.
Karen was able to showcase the importance of having the right tools when inspiration hits. She seamlessly incorporated the ASUS Zenbook Pro Duo — an NVIDIA Studio laptop that comes equipped with up to a GeForce RTX 3080 GPU — which gives her the power to create anywhere.
