Since its inception, Amazon Prime Day has rivaled the sales successes of Black Friday and Cyber Monday, but this year Prime Day success soared. As we take a look back at what happened during the biggest ecommerce sale of the summer we are able to glean insights, learn new shopping behaviors and shape our plans for the holiday shopping season accordingly.
Leave it to Amazon to not only create their own shopping holiday, but also beat their past performance on long-standing, established holidays. In a recent eMarketer report (Amazon Prime Day 2018 Unboxed) they found that not only were there more new Prime members than ever, but this was the biggest shopping event in Amazon history – it surpassed Black Friday and Cyber Monday.
So how can brands use influencers to break through the noise this holiday and more importantly, convert any shoppers sent to these pages into paying customers?
And Amazon isn’t slowing down anytime soon, the deadline to submit seller applications to be featured as a Deal of the Day or Lightning deal is quickly approaching. Now is the time for brands to think about how they can raise awareness while also driving shoppers to these pages and converting them into sales.
If you are a brand that wants to make the most of their Amazon holiday efforts or are applying for a holiday deal with Amazon, check out our latest offering for you to get the most out of your efforts.