New Product Release: The gen.video Creator Portal & Payyer™ Tools
New Product Release - The gen.video Creator Portal and Payyer™ Tools
gen.video Blog
Stay connected with industry & influencer trends with gen.video's blog
MS of IM Post 8: The Hidden Costs of Influencer Marketing
Key Article Takeaways: Time is the overarching hidden cost in influencer marketing Scaling up is impractical without influencer tools since Brand Manager time is valuable Spending 5x as much per ...
Bill Hildebolt
MS of IM Post 7: Performance Variation Based on Influencer Vertical
Key Article Takeaways: While audiences typically have several interests, influencers will generally create content within their expertise. There are certain levels of follower passion compared with ...
Bill Hildebolt
MS of IM Post 6: The Value of an Organic YouTube View
Key Article Takeaways: Organic YouTube views are generally valued between $0.05-$.50 per view Top influencers can drive from $0.08-$0.12 in revenue per view in sales Long-form, video content that ...
Bill Hildebolt
MS of IM Post 5: What Size Influencer Should I Work With?
Key Article Takeaways: Influencer tiers are generally similar, but can be slightly different depending on the influencer platform Engagement Rate benchmarks in the past solely showed Micro/Nano ...
Bill Hildebolt
MS of IM Post 4: Which Platforms are Best for an Influencer Marketing Campaign?
Key Article Takeaways: YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales. Every YouTuber has two ...
Bill Hildebolt
MS of IM Post 3: Why Is Influencer Marketing Usually Priced Based on Reach?
Key Article Takeaways: Pricing based on Reach has been popular because: It’s an easy-to-gather up front measurement metric It’s a common denominator with previous outstanding media types such as ...
Bill Hildebolt
Post 2: The Swings in Influencer Marketing ROI Interest
Key Article Takeaways: Pre-covid, ROI was a huge interest point in influencer marketing across the board Right before Covid hit, the topic died down and brand managers wanted the influencer “fad” ...
Bill Hildebolt
Introducing a New Blog Series: The Math & Science of Influencer Marketing
Informally known as "MS of IM" Welcome to the introductory post in a series of content on the mathematics and economics of influencer marketing.This series is a first-person perspective of the impact ...
Bill Hildebolt
New gen.video Release! Amazon Viewership Data & Add to Cart Totals
We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to. We have two exciting releases from gen.video’s product ...