Video. It's a Mindset.

Video. It's a Mindset.

For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education and finding inspirational information. Recently, a research Google report shared some global statistics that elevate the importance of video and the dominance of short form content …

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Our top tips for making your influencer campaign stand out this holiday season. 

Create compelling influencer video content this holiday season.  

Find the right influencers for your holiday campaign. Getting the right influencer for your campaign is key to ensuring authenticity that resonates with your target audience. Less travel means more time to stay at home and create. Crafts, hobbies, cooking and DIY projects will be very popular this holiday season. …

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How Will Instagram Reels Impact Influencer Marketing?

How Will Instagram Reels Impact Influencer Marketing?

As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to create 15-second shareable videos and enhance them with music, augmented reality or by splicing …

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How YouTube Inspires Shopping & Creativity During COVID-19 Pandemic

How YouTube Inspires Shopping During COVID-19 Pandemic

Illuminating consumer experiences has been the company’s mission from the beginning. Today, the experience of many consumers is changing. The way we work. The way we learn/teach our children. And the way we shop. A simple trip to the grocery store has been replaced with learning how to use Instacart …

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2020 Predictions: Shoppable Content Will Evolve To Video 

2020 Predictions: Shoppable Content Will Evolve To Video 

With Instagram’s roll out of shoppable posts late last year, brands and influencers gained the ability to better spotlight products and create a clearer path to purchase for their audience. Other social platforms were quick to follow suit with all roads leading to video. Pinterest introduced features to make it …

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5 Steps to Influencer Success in 2020

5 Steps to Influencer Success in 2020

As influencer campaigns wind down for the year, marketers will need to understand the value and impact of their influencer activations in order to prove its value and determine whether to continue the investment in influencer in 2020. Today, some global advertisers spend as much as a third of their …

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3 Ways Marketers Can Optimize Their Holiday Campaigns

3 Ways Marketers Can Optimize Their Holiday Campaigns

The holidays are upon us and this year we’re facing a shorter shopping window between Thanksgiving and Christmas making the competition to reach shoppers tougher than ever. For marketers, it’s worth taking the time to re-evaluate your holiday marketing approach to ensure you’re implementing the best strategy this holiday season. …

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