gen.video Blog

Stay connected with industry & influencer trends with gen.video's blog

Navigating Influencer Marketing in the Healthcare Industry

On our latest episode of Generation Influencer, Nycole Hampton, Senior Director of Content and Engagement Marketing at GoodRx, shares her insights on the unique challenges for influencer marketing in ...

Bill Hildebolt

gen.video Campaigns Win Silver at US Partnership Awards

We’re proud to announce that we've been awarded Silver for two US Partnership Awards this year for Best Influencer Marketing Partnership and Best Content Partnership.

Kaila Stein

2023: A Year of Triumphs with gen.video! 🚀

As we bid farewell to 2023, we're raising a toast to a year filled with great accomplishments. If you're in the market for a game-changing integrated agency, buckle up, because we've got a story to ...

Abigail Ray

Industry Whitepaper: Analyzing the Top Influencers in Tech

We're extremely excited to announce a brand new industry whitepaper around top influencers the tech vertical. In this whitepaper, we take a deep dive into the tech vertical in social media to analyze ...

Blake Vita

The Startup Mindset: Lessons from an eCommerce Trailblazer

Within the landscape of influencer marketing, businesses are constantly searching for the right balance between innovation and stability. The strategies that startups employ often differ ...

Blake Vita

The Evolution of E-commerce: Insights from a Marketing Expert

In the ever-evolving landscape of e-commerce, the fusion of marketing and sales strategies has become paramount for brands aiming to succeed. In this week's episode of the Generation Influence ...

Blake Vita

Navigating the Landscape of Consumer Electronics Marketing

In the fast-paced world of consumer electronics marketing, staying ahead of the curve requires a deep understanding of consumer behavior, brand partnerships, and the power of authenticity. In this ...

Blake Vita

Unlocking Influencer Marketing Success: A Journey Across Industries

In the world of marketing, the ability to adapt and innovate is key to success. In this week's episode of the Generation Influence podcast, gen.video Chairman & Co-Founder Bill Hildebolt sat down ...

Blake Vita

Key Lessons in Influencer Marketing & Content Production

In recent years, the landscape of influencer marketing has undergone a remarkable transformation, with significant shifts in consumer values, brand expectations, and platform dynamics. In this week's ...

Blake Vita

Success Strategies in Influencer Marketing & Amazon Selling

In the ever-expanding world of e-commerce, Amazon has emerged as a dominant force, revolutionizing the way products are bought and sold. As traditional brand models face challenges, a new breed of ...

Blake Vita

The Power of Content and Community: Insights from a Marketing Leader

In today's digital age, where information is readily accessible and consumer behavior is constantly evolving, businesses must adapt and innovate to stay ahead. One industry that has embraced this ...

Blake Vita

Using the Power of Influencer Marketing for Amazon Prime Day Success

Prime Day is almost upon us! July 11th and 12th officially mark the next edition of the popular shopping holiday, and we're here to showcase how and why top brands are utilizing influencers to ...

Blake Vita