Influencer Marketing in the Era of Social Commerce One of the biggest reasons why marketers are flocking to TikTok, in particular, is because the...
Embracing customer education through influencer marketing is key for successful ecommerce because today's buyers are more educated than they've ever...
gen.video just released our 2021 Influencer Marketing and Social Commerce Report. In it you will find data, insights, and trends on how influencer...
We are excited to announce a brand new Content Approval console designed to boost team productivity and collaboration, and accelerate the content...
For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education...
Instagram launched its new feature Reels its answer to TikTok.
A look at over close to 300 videos from over 100 YouTube influencers and the down funnel shopping activity during the COVID-19 pandemic.
Shoppable video next frontier for social commerce.
How to achieve influencer marketing success in 2020. Tips for optimizing your campaign.
Navigating the influencer marketing landscape can feel like an intimidating venture for brands new to the space – especially with the increased focus...