To say that social networking site TikTok is increasing in popularity is, at this point, a bit of an understatement. It is the most popular app today and used by people of all ages. Influencer Marketing in the Era of Social Commerce One of the biggest reasons why marketers are …

One of the most important things to understand about today's modern eCommerce buyers is that they are, by and large, more educated than they've ever been up to this point. According to one recent study , today's modern consumer is more informed, more connected, and more demanding than previous generations. …

gen.video just released our 2021 Influencer Marketing and Social Commerce Report . In it you will find data, insights, and trends on how influencer marketing campaigns are driving engagement and sales via YouTube. Below is a sneak peak of some of the surprising insights we found from over 1.6M retail …

Best-in-class content collaboration tools. There's lots of great new things happening at gen.video (hint: check out our new brand look). We are also really excited to announce a brand new Content Approval console designed to boost team productivity and collaboration, and accelerate the content approval process for influencer marketing activations. …

For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education and finding inspirational information. Recently, a research Google report shared some global statistics that elevate the importance of video and the dominance of short form content …

Find the right influencers for your holiday campaign. Getting the right influencer for your campaign is key to ensuring authenticity that resonates with your target audience. Less travel means more time to stay at home and create. Crafts, hobbies, cooking and DIY projects will be very popular this holiday season. …

As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to create 15-second shareable videos and enhance them with music, augmented reality or by splicing …