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How Lifeboost Coffee Brewed Top-Performing Meta Ads with Customer-Driven UGC
Like many DTC brands, Lifeboost Coffee relies heavily on Meta to drive conversions. But running fresh, high-performing ads at scale requires a near-constant stream of new creative. That’s not easy to do when you’re working with limited time, budget, or bandwidth. “gen.video’s UGC automation has scaled our creative on Meta and delivered some of our highest-performing ads. The power of everyday customers sharing why they enjoy our product has significantly boosted our result
Jessica Thorpe
Jun 22 min read


The Risks of AI Agents in Influencer Marketing: Why Relationships Still MatterAI agents are transforming influencer marketing—automating outreach, briefing, negotiation, and even performance analysis
The best influencer marketers know this: creators are not “inventory.” They’re storytellers. Entrepreneurs. Culture-shapers. When you treat them like people—not platforms—you build lasting relationships, better content, and stronger ROI.
Jessica Thorpe
Jun 23 min read
![Happy [theoretical gen.video customers] reading G2 reviews](https://static.wixstatic.com/media/8c5baf_c2db599d5c954974bbf8f8e33cd8c2f0~mv2.jpg/v1/fill/w_375,h_250,al_c,q_30,blur_30,enc_avif,quality_auto/8c5baf_c2db599d5c954974bbf8f8e33cd8c2f0~mv2.webp)
![Happy [theoretical gen.video customers] reading G2 reviews](https://static.wixstatic.com/media/8c5baf_c2db599d5c954974bbf8f8e33cd8c2f0~mv2.jpg/v1/fill/w_454,h_303,fp_0.50_0.50,q_90,enc_avif,quality_auto/8c5baf_c2db599d5c954974bbf8f8e33cd8c2f0~mv2.webp)
gen.video Earns G2’s “Easiest to Do Business With” Influencer Marketing Platform for Enterprise and SMB
gen.video, leading influencer marketing platform, has now earned G2 High Performer honors for 12 consecutive quarters.
Jessica Thorpe
May 294 min read


Edits New Creator Editing App by Instagram Deep Dive at Launch
Edits from Instagram New Influencer Editing App Rivals CapCut
Jessica Thorpe
Apr 233 min read


Why Amazon Inspire Didn't Work. What it Means for Social Commerce.
Why Amazon Inspire Didn't Work. What it Means for Social Commerce.
Jessica Thorpe
Mar 44 min read


Valentine's Day Influencer Marketing Ideas + Strategy
Ideas for Influencers for Valentine's Day
Jessica Thorpe
Feb 133 min read
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