How Will Instagram Reels Impact Influencer Marketing?

How Will Instagram Reels Impact Influencer Marketing?

As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to create 15-second shareable videos and enhance them with music, augmented reality or by splicing ...

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How YouTube Inspires Shopping & Creativity During COVID-19 Pandemic

How YouTube Inspires Shopping During COVID-19 Pandemic

Illuminating consumer experiences has been the company’s mission from the beginning. Today, the experience of many consumers is changing. The way we work. The way we learn/teach our children. And the way we shop. A simple trip to the grocery store has been replaced with learning how to use Instacart ...

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2020 Predictions: Shoppable Content Will Evolve To Video 

2020 Predictions: Shoppable Content Will Evolve To Video 

With Instagram’s roll out of shoppable posts late last year, brands and influencers gained the ability to better spotlight products and create a clearer path to purchase for their audience. Other social platforms were quick to follow suit with all roads leading to video. Pinterest introduced features to make it ...

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5 Steps to Influencer Success in 2020

5 Steps to Influencer Success in 2020

As influencer campaigns wind down for the year, marketers will need to understand the value and impact of their influencer activations in order to prove its value and determine whether to continue the investment in influencer in 2020. Today, some global advertisers spend as much as a third of their ...

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3 Ways Marketers Can Optimize Their Holiday Campaigns

3 Ways Marketers Can Optimize Their Holiday Campaigns

The holidays are upon us and this year we’re facing a shorter shopping window between Thanksgiving and Christmas making the competition to reach shoppers tougher than ever. For marketers, it’s worth taking the time to re-evaluate your holiday marketing approach to ensure you’re implementing the best strategy this holiday season. ...

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Everything You Need to Know About Instagram's 'like ban' and How it Will Affect Influencer Marketing 

Everything you need to know about Instagram's 'like ban' and how it will affect influencer marketing 

Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands using likes as a key metric to measure campaign performance, this is concerning news. But, it’s not all doom ...

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YouTube's New Fashion Hub Shows Brands How Valuable Influencers And Original Content Can Be 

YouTube's New Fashion Hub Shows Brands How Valuable Influencers

Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty brands, as well as creators. During Fashion Week, /Fashion housed livestreams of runway shows along with videos ...

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