What a wild year it has been across the social media and influencer marketing industries. Huge shifts have been made in our post-pandemic world as both brands and agencies alike continue to figure out what strategies are rising to the top.
There have been an enormous amount of industry updates this year that have all had significant impacts on how social media marketing has been utilized. Here are our picks for the top 3 social media marketing shifts in 2022.
This is what we'd assume everyone would be expecting to be at the top of this list and we would be remiss if we didn't put it on here.
Overall, Musk's ventures have been a rollercoaster of emotions this year and have resulted in both good and bad publicity for both him and his now $44 Billion pet project. The three biggest impacts coming from this are:
Even after Twitter adopted a poison pill strategy earlier in the year to lead Musk away from making the purchase, it ended up happening regardless. Since then, Twitter is still pushing out updates and making strives to try to secure their space in the market. It seems like they haven't given up just yet and it'll be interesting to see where they land in 2023.
Video has been skyrocketing in value in 2022 and is showing no signs of slowing down as the preferred method for marketers to get their message across.
A ton of the credit for the growth in interest are the various improvements that the social platforms have made to their short and long form video solutions. Some top ones are:
As platforms develop and new features are added, groups like Gen Z have been looking for more immersive shopping experiences. This results in the platform updates not only benefiting the platform users, but also marketers and advertisers who are looking for innovative ways to reach these specific audiences.
With a recession looming, marketers and decision-makers across the industry searched for the most effective tactics while being in a budget-conscious mindset. In a previous blog post, we went over why influencer marketing stood out as one of the leading recession-proof tactics.
Here are a few key points from that article that highlight the reasoning behind this mindset:
What do you think of our list? Did we miss something that you would put above these in significance?
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