Influencer Marketing Strategy Development:

We research your product and target audience to make clear recommendations. From the outset we will propose KPIs, social platforms, content types, messaging, personas and more.

Influencer Identification:

Look Books full of recommendations of influencer archetypes and exact options to consider based on proprietary performance metrics, and who best reaches and influences your audience and how to maximize your budget.

Content Creation Management:

Creation of influencer briefs and style guides to ensure content is created within proper guardrails to reduce rounds of edits.

Influencer Communication:

An uncrowded inbox as we handle the day-to-day communication with influencers, so you can focus on higher-level decisions and approvals.

Campaign Management:

Time is money. That is why our project managers will keep the group on deadline so launches happen on time.

Contracts & Payments:

Do not sweat the details. Our team will handle negotiations, usage rights, payments and tax paperwork, so you can focus on the fun parts.

Social Media Boosting:

Make great content work harder with paid amplification using TikTok ads, Instagram ads, Facebook ads, YouTube ads and more.

Campaign Reporting & Influencer Marketing Strategy Optimization

The gen.video Traail™ measurement system will showcase top performing influencers, creatives, social platforms and retailers. You will see what is truly working and what needs to change.