Influencer Marketing

gen.video is your expert partner in managing end-to-end influencer marketing programs.

Social platforms are evolving daily so lean on gen.video to master algorithms and techniques.

 

Influencer_MHI
Influencer_MHI

Influencer Marketing

gen.video is your expert partner in managing end-to-end influencer marketing programs.

Social platforms are evolving daily so lean on gen.video to master algorithms and techniques.

 

What to Expect from your gen.video Team

The following is included in all Influencer Marketing Programs:

Strategy Development:

We research your product and target audience to make clear recommendations. From the outset we will propose KPIs, social platforms, content types, messaging, personas and more.

Influencer Identification:

Look Books full of recommendations of influencer archetypes and exact options to consider based on proprietary performance metrics, and who best reaches and influences your audience and how to maximize your budget.

Content Creation Management:

Creation of influencer briefs and style guides to ensure content is created within proper guardrails to reduce rounds of edits.

Influencer Communication:

An uncrowded inbox as we handle the day-to-day communication with influencers, so you can focus on higher-level decisions and approvals.

Campaign Management:

Time is money. That is why our project managers will keep the group on deadline so launches happen on time.

Contracts & Payments:

Do not sweat the details. Our team will handle negotiations, usage rights, payments and tax paperwork, so you can focus on the fun parts.

Paid Media Amplification:

Make great content work harder with paid amplification on TikTok, Instagram, Facebook, YouTube and more.

Reporting & Optimization:

The gen.video Traail™ measurement system will showcase top performing influencers, creatives, social platforms and retailers. You will see what is truly working and what needs to change.

No Matter the Type of
Programming, Our Team
Has Done It

Keep scrolling to check out some examples.

 Always-On Ambassadors

 Tentpole Moments

 On-site Events

 Live Streams

 Giveaways

 Social Media Takeovers  

See The Results

Check out some of our recent success stories

Top Laptop Manufacturer

Consumer Electronics

gen.video and a major technology provider teamed up to launch their new laptop utilizing a strong team of tech influencers to drive impressive results.

Go To Case Study

Global Coffee Brand

Consumer Packaged Goods

gen.video and a key coffee brand worked together to reach a new audience with compelling influencer testimonials and syndicate content to multiple product pages and online retailers.

Go To Case Study

Fortune 50 Haircare Brand

Consumer Packaged Goods

A global beauty conglomerate and gen.video worked alongside a diverse group of influencers to generate engagement and lift sales for their new haircare line.

Go To Case Study

Mother's Day Favorites

OTC

gen.video and a leading online retailer partnered up to create content to keep Amazon top of mind during Mother’s Day and drive consumers to their platform for ecommerce.

Go To Case Study

Snack Bar Brand

Consumer Packaged Goods

A global CPG brand and gen.video collaborated with top-performing CPG influencers to drive awareness and sales at scale for the new performance snack.

Go To Case Study

Amazon Prime Cleaning Brand

OTC

A well-known CPG brand and gen.video collaborated to create engaging content and drive immediate sales for their brand during Prime Day.

Go To Case Study
Take Their Word For It

"Our US retail team at HP has partnered with the gen.video organization since 2013. From the beginning, they have helped our team create influencer marketing campaigns that consistently drive ROI & deliver personalized experiences to our customers. A key highlight to this organization is talent & a data-driven approach. Bill & his fantastic team are willing to go the extra mile to over-deliver on our expectations & help us grow. The staff is friendly, knowledgeable, & flexible to change in market environments. Data is rich in this organization. The abundance of data provides us clarity on ROI to support all spending. The gen.video team has evolved from a general partnership into a significant player in the HP organization. They are partners with the best interest of your business, have industry-leading expertise, a data-driven approach & can consistently deliver ROI. Highly recommend!"

Kalib Inman

HP

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Unlock the Power of Connection

Contact us today to learn more about our platform, performance analytics and entire portfolio of managed services.

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