Celebrating Creativity as Progress
Our full-funnel influencer-led marketing campaign showcased how Lenovo laptops fuel creativity and empower creators to unleash their full expressive potential.
3X
Increase in Retail Traffic
2X
Engagement Rate Benchmark
Connecting with audiences & changing perceptions
Our TikTok campaign encouraged aspiring Gen Z and Millennial creatives to embrace the process and push the limits of their creative passions highlighting the Lenovo laptops during key merchandising periods around Back to School and Holiday.
Silver Winner for Best Influencer
Marketing Partnership in 2024:
Targeting the digital landscape
By partnering with influencers across a variety of creative disciplines and leaning into behind the scenes processes, the campaign seamlessly demonstrated the power of Lenovo Slim products with built-in Microsoft tools without the sales-pitch, winning favor in audiences' eyes and driving engagement and sales.
What set this campaign apart was the wide net we cast throughout the digital landscape from social media photos and videos through banners and videos published to retail product pages.
