Optimizing How Brands Discover and Activate With Creators on TikTok


gen.video’s TikTok Discovery adds an entirely new spin on searching for the best-performing TikToker’s. Along with the standard discovery parameters including age, location, gender and more, we’ve introduced the ability to discover and activate with Creators based on their ability to sell products.

PERFORMANCE DATA

Search TikTok Creators Based on Historical Performance 

Brands focused on performance metrics can rejoice! gen.video’s TikTok Discovery solution lets brands search for the perfect Creators that have proven to be successful in getting traction and selling products. 
gen.video Performance Data
gen.video Performance Data

PERFORMANCE DATA

Search TikTok Creators Based on Historical Performance 

Brands focused on performance metrics can rejoice! gen.video’s TikTok Discovery solution lets brands search for the perfect Creators that have proven to be successful in getting traction and selling products. 

CONTENT ASSESSMENTS

In-Depth Content Assessments 


Our proprietary content scoring tools increase productivity for brands by getting rid of the hassle of looking through hundreds of past pieces of content to get an idea of the quality of content that an influencer is posting. Our scoring system attributes an overarching letter grade based on broken down components such as:

  • Emotional Aesthetics: How does an audience feel after viewing the influencer's content?

  • Ad Structure Score: How well is the brand portrayed in the content?

  • Persuasive Score: How effective is this content at getting consumers to purchase a product through showcased product benefits?
gen.video Content Assessments
gen.video Content Assessments
  • Emotional Aesthetics: How does an audience feel after viewing the influencer's content?

  • Ad Structure Score: How well is the brand portrayed in the content?

  • Persuasive Score: How effective is this content at getting consumers to purchase a product through showcased product benefits?

GROUNDWORK

Streamline Creator Lists and Track Campaign Progress 

Through your Groundwork™ tool, you have the ability to:

  • Monitor your KPIs such as total reach, # of Creators vs. planned total, and more. 

  • Streamline Creator Approval 

  • Keep things in order by creating lists of Creators

  • Work together with your team in Creator lists to optimize campaign fulfillment

Learn More About Our Groundwork™ Tool

gen.video Groundwork
gen.video Groundwork
  • Monitor your KPIs such as total reach, # of Creators vs. planned total, and more. 

  • Streamline Creator Approval 

  • Keep things in order by creating lists of Creators

  • Work together with your team in Creator lists to optimize campaign fulfillment

Learn More About Our Groundwork™ Tool


Optimize Campaign Performance with Traail

TRAAIL™ PERFORMANCE OPTIMIZATION

Elevate Conversions Trough Traail™ 

gen.video has incorporated our Traail technology into our TikTok offering, allowing brands to optimize lower-funnel results on the TikTok Ads Manager.

This is the first solution on the market that utilized closed-loop optimization to allow brands who are focusing on conversions to ensure the highest ROI from activating through Creators on TikTok.

gen.video Traail
gen.video Traail

TRAAIL™ PERFORMANCE OPTIMIZATION

Elevate Conversions Trough Traail™ 

gen.video has incorporated our Traail technology into our TikTok offering, allowing brands to optimize lower-funnel results on the TikTok Ads Manager.

This is the first solution on the market that utilized closed-loop optimization to allow brands who are focusing on conversions to ensure the highest ROI from activating through Creators on TikTok.

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READY TO LEARN MORE?

Let's Connect! 

Contact us today to learn more about our platform, performance analytics and entire portfolio of managed services.

Schedule A Demo
gen.video TikTok
gen.video TikTok

READY TO LEARN MORE?

Let's Connect! 

Contact us today to learn more about our platform, performance analytics and entire portfolio of managed services.

Schedule A Demo