Like many DTC brands, Lifeboost Coffee relies heavily on Meta  to drive conversions. But running fresh, high-performing ads at scale requires a near-constant stream of new creative. That’s not easy to do when you’re working with limited time, budget, or bandwidth. “gen.video’s UGC automation has scaled our creative on Meta and delivered some of our highest-performing ads. The power of everyday customers sharing why they enjoy our product has significantly boosted our result

The best influencer marketers know this: creators are not “inventory.” They’re storytellers. Entrepreneurs. Culture-shapers. When you treat them like people—not platforms—you build lasting relationships, better content, and stronger ROI.

Ideas for Influencers for Valentine's Day

Key insights to support your Holiday Influencer campaigns.

When it comes to rocking influencer marketing, remember it's all about being flexible, thinking outside the box, and really knowing your aud