Like many DTC brands, Lifeboost Coffee relies heavily on Meta  to drive conversions. But running fresh, high-performing ads at scale requires a near-constant stream of new creative. That’s not easy to do when you’re working with limited time, budget, or bandwidth. “gen.video’s UGC automation has scaled our creative on Meta and delivered some of our highest-performing ads. The power of everyday customers sharing why they enjoy our product has significantly boosted our result

The best influencer marketers know this: creators are not “inventory.” They’re storytellers. Entrepreneurs. Culture-shapers. When you treat them like people—not platforms—you build lasting relationships, better content, and stronger ROI.

gen.video, leading influencer marketing platform, has now earned G2 High Performer honors for 12 consecutive quarters.

Edits from Instagram New Influencer Editing App Rivals CapCut

Why Amazon Inspire Didn't Work. What it Means for Social Commerce.

Amazon ‘s newest integration with TikTok and Pinterest will allow users to buy items directly from in-feed Amazon ads without having to...

We're excited to announce the launch of PartnrUp - a new creator content platform designed to revamp how brands, agencies, and creators coll

We’re proud to announce that we've been shortlisted for two US Partnership Awards this year for Best Influencer Marketing Partnership and Be

As we bid farewell to 2023, we're raising a toast to a year filled with great accomplishments.