gen.video Blog

Stay connected with industry & influencer trends with gen.video's blog

The Power of Personal Branding and Influence

Personal branding and influence have become crucial factors in professional success. With the rise of social media platforms like LinkedIn and the ability to connect with a vast audience, individuals ...

Blake Vita

Unveiling the Secrets of Successful Social Commerce with Church & Dwight

As the influencer marketing industry has developed over the years, the term "social commerce" has emerged and acts a powerful force in the world of marketing and sales. With the rise of social media ...

Blake Vita

Performance Marketing Made Easy with Awin Power 100 Winner gen.video

We are super excited to announce that Awin has named gen.video part of their Power 100 for our role in Redefining Affiliate for the industry. We take a lot of pride in this effective endorsement of ...

Bill Hildebolt

Driving Success and Creating Meaningful Connections in Influencer Marketing

In today's digital landscape, influencer marketing has emerged as a powerful tool for brands to reach their target audience, build trust, and drive tangible results. In this week's episode of the ...

Blake Vita

Navigating the Journey of Influence and Authenticity

In the ever-evolving world of marketing and branding, finding your voice and creating meaningful connections with your audience is crucial. In a captivating conversation with marketing expert Jason ...

Blake Vita

Jessica Thorpe is Elevated to CEO of gen.video After Two Years of Double-Digit New Client Growth

gen.video is so excited to announce today that we will appoint Jessica Thorpe to a new role as CEO, effective immediately!

Blake Vita

Navigating the Evolving Landscape of E-Commerce and Shopper Marketing

In the rapidly changing world of e-commerce and shopper marketing, staying ahead of the curve is essential. In a recent Generation Influence podcast episode, Laura Gustafson, Senior Director ...

Blake Vita

How to Drive Success in Creative Partnerships and Influencer Marketing

In a recent Generation Influence podcast episode, Denise Vitola, VP Brand Integration PR, Social and Influencer for Bayer, shared her valuable insights and experiences in the world of influencer ...

Blake Vita

A MAJOR Instagram Development - What it Means for Brands & Influencers

INSTAGRAM USERS REJOICE!!! Developments around how links are handled on the platform are finally getting launched. This first breakthrough is huge for brands and Creators alike.

Blake Vita

gen.video Ranked #1 by G2 as the 'Easiest to do Business With' for Spring 2023

G2 recently released their Spring 2023 reports highlighting and ranking the various competitors in the popular industries around the world. G2's advanced scoring methodology uses a combination of ...

Blake Vita

New Podcast Series Announcment: Generation Influence

gen.video is extremely excited to announce our newest content series: Generation Influence!

Blake Vita

Running Influencer Commerce Programs: 5 Crucial Considerations

In today's rapidly evolving digital landscape, influencer commerce programs have emerged as a powerhouse strategy for brands seeking to connect with their target audiences. From fashion and beauty to ...

Blake Vita