gen.video Blog

Stay connected with industry & influencer trends with gen.video's blog

Choosing Between Instagram Placements - What Works Best?

Which Instagram feature is most successful for a brand campaign? 

Corey O'Neill

gen.video & Group RFZ Announce Partnership Solidifying Advanced Influencer Marketing Reporting

We are excited to announce our new partnership with Group RFZ. Together gen.video and Group RFZ will provide a more comprehensive measurement framework across the full sales funnel for influencer ...

Blake Vita

eCommerce Industry and the COVID-19 "Return to Normal"

It’s no secret that the eCommerce sector boomed in the wake of the COVID-19 pandemic. For much of 2020 and 2021, social distancing and quarantine took over and changed the consumer purchasing world. ...

Blake Vita

gen.video is the "Highest Rated Influencer Marketing Platform for Enterprise" on G2

Today, G2 released their Spring 2022 reports highlighting and ranking the various competitors in the popular industries around the world. G2's advanced scoring methodology uses a combination of ...

Blake Vita

How Gen Z, Men and Women Differ with Social Media & Purchasing Habits

We’ve all heard about how gen z as a whole differ with social media and purchasing habits. To learn more about what’s happening in social media and social commerce, gen.video just surveyed 1,280 ...

Larry Beaman

New gen.video Release: Add to Cart & Embed Code

We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to.  We have two exciting releases from gen.video’s product ...

Blake Vita

5 Reasons Why Livestreaming Works for Brands and Influencers

Live-streaming allows you to share what’s happening right now with fans and followers across the globe. Now, there’s an even more impactful way to advertise by utilizing shoppable media and campaigns.

Abigail Ray

Baby Boomers Are On Social More Than You Think

Baby boomers are people born between 1945 and 1964 and they are still the largest spenders in the economy. According to data we collected here at gen.video by surveying 1280 consumers, they are also ...

Abigail Ray

The NEW Backstage Platform is Here!

We’re officially excited to announce the relaunch of the NEW gen.video platform, Backstage!   For existing clients, gen.video’s product suite and services have dramatically expanded over the past two ...

Bill Hildebolt

How the Online Shopping Experience Is Evolving

Online shopping has dramatically changed in the past couple of years. Web-based e-tailers have taken center stage as traditional brick-and-mortar retailers have faded into the background. The online ...

Abigail Ray