Baby Boomers Are On Social More Than You Think
Baby boomers are people born between 1945 and 1964 and they are still the largest spenders in the economy. According to data we collected here at gen.video by surveying 1280 consumers, they are also ...
gen.video Blog
Stay connected with industry & influencer trends with gen.video's blog
The NEW Backstage Platform is Here!
We’re officially excited to announce the relaunch of the NEW gen.video platform, Backstage! For existing clients, gen.video’s product suite and services have dramatically expanded over the past two ...
Bill Hildebolt
How the Online Shopping Experience Is Evolving
Online shopping has dramatically changed in the past couple of years. Web-based e-tailers have taken center stage as traditional brick-and-mortar retailers have faded into the background. The online ...
Abigail Ray
Exciting New Features of the gen.video Influencer Marketing Platform
Below are several newly released features of the gen.video platform to help you share and measure your influencer campaigns better than ever! Also, stay tuned over the next few weeks for upcoming ...
Abigail Ray
How TikTok is Being Utilized to Drive Sales
In an era when new social networking sites seem to be popping up all the time, few have had a rise in popularity that is quite as impressive as TikTok.
Larry Beaman
gen.video Appoints Influencer Industry Veteran Larry Beaman as Chief Growth Officer
gen.video, the premier platform for content creation and influencer social commerce, announces today the appointment of Larry Beaman to serve as Chief Growth Officer.
Abigail Ray
How TikTok Is Changing Ecommerce and Influencer Marketing
To say that social networking site TikTok is increasing in popularity is, at this point, a bit of an understatement. It is the most popular app today and used by people of all ages.
Abigail Ray
For Successful E-Commerce, It's Time to Embrace Consumer Education and Influencer Marketing Content
One of the most important things to understand about today's modern eCommerce buyers is that they are, by and large, more educated than they've ever been up to this point. According to one recent ...
Abigail Ray
2021 Influencer Marketing and Social Commerce Report
gen.video just released our 2021 Influencer Marketing and Social Commerce Report. In it, you will find data, insights, and trends on how influencer marketing campaigns are driving engagement and ...
Abigail Ray
New Content Approval Console from gen.video
Best-in-class content collaboration tools. There's lots of great new things happening at gen.video (hint: check out our new brand look). We are also really excited to announce a brand new Content ...