Organic Posts vs Paid Media Value
Key Article Takeaways: Main benefits from Paid Campaigns with Influencer Content: Easier comparisons to other marketing activities Cheaper on traditional metrics Easier targeting of appropriate ...
Key Article Takeaways: Main benefits from Paid Campaigns with Influencer Content: Easier comparisons to other marketing activities Cheaper on traditional metrics Easier targeting of appropriate ...
Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...
Key Article Takeaways: Best Practices in risk management (including influencer marketing) include: A portfolio approach Understanding the variability (Beta) in performance. Always estimate views ...
Key Article Takeaways: The three main YouTube sponsorships (aside from ambassadorships) are: :30 burn-in pre-roll, mid-roll, or end-roll Brand/product Integration Brand Showcase :30 burn-ins excel in ...
New Product Release - The gen.video Creator Portal and Payyer™ Tools
Key Article Takeaways: Time is the overarching hidden cost in influencer marketing Scaling up is impractical without influencer tools since Brand Manager time is valuable Spending 5x as much per ...
Key Article Takeaways: While audiences typically have several interests, influencers will generally create content within their expertise. There are certain levels of follower passion compared with ...
Key Article Takeaways: Organic YouTube views are generally valued between $0.05-$.50 per view Top influencers can drive from $0.08-$0.12 in revenue per view in sales Long-form, video content that ...
Key Article Takeaways: Influencer tiers are generally similar, but can be slightly different depending on the influencer platform Engagement Rate benchmarks in the past solely showed Micro/Nano ...
Key Article Takeaways: YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales. Every YouTuber has two ...
Key Article Takeaways: Pricing based on Reach has been popular because: It’s an easy-to-gather up front measurement metric It’s a common denominator with previous outstanding media types such as ...
Key Article Takeaways: Pre-covid, ROI was a huge interest point in influencer marketing across the board Right before Covid hit, the topic died down and brand managers wanted the influencer “fad” ...