Organic Posts vs Paid Media Value
Key Article Takeaways: Main benefits from Paid Campaigns with Influencer Content: Easier comparisons to other marketing activities Cheaper on traditional metrics Easier targeting of appropriate ...
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The Long Term SEO Value of Influencer Marketing
Key Article Takeaways: SEO benefits are generally underappreciated in the influencer industry By the time SEO benefits are recognized, a brand manager can be in an entirely different role in a ...
Bill Hildebolt
It's a Hits-Driven Business! (Or, the Economics of Virality)
Key Article Takeaways: Best Practices in risk management (including influencer marketing) include: A portfolio approach Understanding the variability (Beta) in performance. Always estimate views ...
Bill Hildebolt
Shifting Values of The Three Basic Types of YouTube Sponsored Content
Key Article Takeaways: The three main YouTube sponsorships (aside from ambassadorships) are: :30 burn-in pre-roll, mid-roll, or end-roll Brand/product Integration Brand Showcase :30 burn-ins excel in ...
Bill Hildebolt
New Product Release: The gen.video Creator Portal & Payyer™ Tools
New Product Release - The gen.video Creator Portal and Payyer™ Tools
Blake Vita
The Hidden Costs of Influencer Marketing
Key Article Takeaways: Time is the overarching hidden cost in influencer marketing Scaling up is impractical without influencer tools since Brand Manager time is valuable Spending 5x as much per ...
Bill Hildebolt
Performance Variation Based on Influencer Vertical
Key Article Takeaways: While audiences typically have several interests, influencers will generally create content within their expertise. There are certain levels of follower passion compared with ...
Bill Hildebolt
The Value of an Organic YouTube View
Key Article Takeaways: Organic YouTube views are generally valued between $0.05-$.50 per view Top influencers can drive from $0.08-$0.12 in revenue per view in sales Long-form, video content that ...
Bill Hildebolt
What Size Influencer Should I Work With?
Key Article Takeaways: Influencer tiers are generally similar, but can be slightly different depending on the influencer platform Engagement Rate benchmarks in the past solely showed Micro/Nano ...
Bill Hildebolt
Which Platforms are Best for an Influencer Marketing Campaign?
Key Article Takeaways: YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales. Every YouTuber has two ...
Bill Hildebolt
Why Is Influencer Marketing Usually Priced Based on Reach?
Key Article Takeaways: Pricing based on Reach has been popular because: It’s an easy-to-gather up front measurement metric It’s a common denominator with previous outstanding media types such as ...
Bill Hildebolt
The Swings in Influencer Marketing ROI Interest
Key Article Takeaways: Pre-covid, ROI was a huge interest point in influencer marketing across the board Right before Covid hit, the topic died down and brand managers wanted the influencer “fad” ...