How Beauty Brands Can Learn From Creators
Trends in the beauty industry move at lightning speed. A new lipstick color or anti-aging serum can be in one minute, out the next. With new products cropping up in the marketplace constantly, it can ...
gen.video Blog
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YouTube's New Fashion Hub Shows Brands How Valuable Influencers
Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty ...
Kaila Stein
Everything You Need To Know About Instagram's Like Ban
Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands ...
Kaila Stein
Why the James Charles Tati Drama Matters for Influencer Marketing
<img src="https://f.hubspotusercontent10.net/hubfs/8989616/Imported_Blog_Media/tati_james_w720.jpg" alt="WHY THE JAMES CHARLES TATI DRAMA MATTERS FOR INFLUENCER MARKETING"> The beauty ...
Kaila Stein
How Shoppable Influencer Posts Could Change The Retail Game
Instagram is going all in this year on bolstering its ecommerce capabilities with the goal of transforming the social platform into a digital shopping hub. In March, the platform unveiled their new ...
Kaila Stein
3 Ways Marketers Can Optimize Their Holiday Campaigns
The holidays are upon us and this year we’re facing a shorter shopping window between Thanksgiving and Christmas making the competition to reach shoppers tougher than ever. For marketers, it’s worth ...
Kaila Stein
YouTubers Driving Holiday Purchase Intent
Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if ...
Abigail Ray
Amazon Gift Guide: A Little Something For Everyone This Holiday Season
Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators are getting all ...
Kaila Stein
Marketing Match Making
The digital space is now saturated with dating services. Services that are matching people based on interests, sex, location, religion…the list goes on and on. The need to find the perfect match ...
Abigail Ray
gen.video Technology Innovations
We are thrilled that we have been selected to announce out latest technology Innovation “On Demand” at the Shoptalk conference next week. Shoptalk is the premier Retail Conference in North America. ...