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How Shopify Brands Are Scaling with Creators: gen.video at Amplify NYC
Key Insights for Shopify and DTC Brands on UGC Success
Jessica Thorpe
Jul 223 min read
How to Build a Creator Community That Scales Social Engagement (and Protects Your Brand)
building a creator community that authentically champions your brand doesn’t happen overnight.
Jessica Thorpe
Jul 223 min read
The Risks of AI Agents in Influencer Marketing: Why Relationships Still MatterAI agents are transforming influencer marketing—automating outreach, briefing, negotiation, and even performance analysis
The best influencer marketers know this: creators are not “inventory.” They’re storytellers. Entrepreneurs. Culture-shapers. When you treat them like people—not platforms—you build lasting relationships, better content, and stronger ROI.
Jessica Thorpe
Jun 23 min read
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