2025 is set to be an exciting year for the Creator Economy and we are so excited to continue to be a resource and partner as you navigate the social platforms and build your creator marketing strategy.
Each newsletter will be filled with social media trends, tips for better execution of programs and hot takes on industry news.
This one's a little longer than normal as we have a pretty major platform update that we're excited to tell you about! From time to time we'll update you as we roll out new features and enhancements to make your lives easier and drive stronger outcomes for the work you do with creators.
New Collaboration Workspaces
One of the best parts of the job is watching a video from a creator that straight up nails the brief. That, however, isn't always the case, and so we want to make it super easy for you, coworkers, agency partners and everyone in-between to be able to view and comment before feedback is shared back with the creator.
Starting today you can invite Team Members to your Account and Collaborators to any Workspace your company has set up in the gen.video platform. If you weren't one of the lucky clients who got early access, don't worry! Your account lead will be in touch this month to give you the tour and make sure you can get the most out of this major update, including:
Customizable Workflows
You know we love to get on a video chat and put on a show - sharing why we think a creator is a perfect match for any campaign when our clients are tapping into our agency services. We aren't just sending you a list of channels spit out from a discovery tool. We've talked to and vetted that they are perfect for your needs - available and in-budget. In the platform, you can now interact with our Top Picks and other recommendations. What else can you expect to see in your Workspace?
AI-Powered Enhancements
In-Video Search: Ask our AI Agent to help you find clips with specific scenes like 'washing hair' or 'walking the dog' within seconds from the sea of videos in your library.
Vidgrab AI-Image Generator: Curated high-resolution images ready for downloading to fill your social media calendars. How many images can you grab from a video?
Transcripts & SRT/VTT Files: Whether for legal review or digital shelf accessibility compliance, all videos are transcribed and various formats are available for download.
Interactive Project Management
Custom Views: One of the best use cases for this is to share creator recommendations and various strategies on how to maximize a budget in one place. Bring in all your creator data and then build a Most Reach view or a Most Creators view so you can decide which one will deliver against your campaign's KPIs.
Side-Tray Tool Bar: Add creators, featured products (including the ability to sync your Amazon catalog) and briefing files to a project. This side-tray will provide 'quick access' across any Project you're working on within your Workspace.
Centralize Rates & Contracts: We like to negotiate to make sure you are getting the best value for each partnership. It's now easy to see estimated CPMs and saved agreements in one place.
Shopify Customer UGC App - We Acquired Bounty
True word of mouth starts with enabling happy customers to share their experiences with your products. Tap into our network of creators who are happy to shop for your product on your DTC or local retailer and create videos about your products on TikTok and Instagram. You post a Bounty Brief and set a budget... the app takes care of the rest!
