Edits New Creator Editing App by Instagram Deep Dive at Launch

Edits new Instagram Editing App Rivals CapCut

Instagram has launched a new video editing app called Edits, designed to rival TikTok's CapCut. Available now on iOS and Android, Edits offers advanced editing features aimed at content creators, including AI-generated animations, green screen capabilities, and subject cutouts. The app also supports project management, idea tracking, and video performance analytics. Instagram plans to enhance Edits with upcoming features such as keyframes, additional AI tools, and collaborative video editing. You can read more about our view on Edits and the rational around it in our earlier post.

Why Edits Works for Brands, Creators, and Agencies

For Brands

Edits enables brands to produce high-quality, engaging content directly within the app. With features like AI-generated animations, green screen capabilities, and subject cutouts, brands can create visually appealing videos that resonate with their target audience. The app's integration with Instagram allows for seamless sharing and performance analytics, facilitating data-driven marketing strategies. ​

For Creators

Creators benefit from Edits' advanced editing capabilities, such as AI effects and green screen tools, to produce professional-looking content. The user-friendly interface and project management features streamline the content creation process, enabling creators to focus on storytelling and audience engagement. ​

For Agencies

Agencies managing multiple clients can utilize Edits' collaborative features and analytics to coordinate content strategies, monitor performance, and ensure consistency across campaigns. The app's integration with Instagram simplifies the workflow, allowing agencies to manage projects efficiently. ​

Edits vs. CapCut: A Comparative Look

While both Edits and CapCut offer robust video editing features, there are key differences:​

• Integration: Edits is integrated with Instagram, allowing for seamless content sharing within the platform. CapCut, developed by TikTok's parent company ByteDance, is designed to work closely with TikTok. ​

• Target Audience: Edits is tailored more towards creators and brands seeking advanced features, whereas CapCut caters to a broader user base.​

• Data Privacy: CapCut has faced scrutiny over data privacy concerns, including allegations of unauthorized data collection.  Edits, being developed by Meta, may offer more transparency in data handling.​

  
  

TikTok Ban Updates and Implications

The U.S. government has taken steps to ban TikTok and other ByteDance apps due to national security concerns. The Protecting Americans from Foreign Adversary Controlled Applications Act requires ByteDance to divest TikTok's U.S. operations by January 19, 2025, or face a ban.  This situation presents an opportunity for platforms like Instagram to capture a larger share of the short-form video market. During a 14-hour TikTok outage in January 2025, Instagram experienced a noticeable spike in hourly user activity, highlighting its potential to absorb TikTok's user base. ​ We broke down the differences and similarities of vertical video apps that could benefit from Edits in an earlier post.

Final Thoughts on Edits

In conclusion, Instagram's Edits app emerges as a powerful tool for brands, creators, and agencies, offering advanced features and integration within the Instagram ecosystem. With the potential ban of TikTok, Edits positions itself as a viable alternative for content creation and distribution.

Edits + PartnrUP for Best In Class Content Collaboration

partnrUP streamlines the feedback and approval process, making it an ideal companion for users of the Edits app. Here are several reasons why partnrUP is an excellent choice for enhancing collaborative efforts:

• Real-Time Collaboration: allows team members to provide feedback in real-time, ensuring that everyone is on the same page and that changes can be made swiftly.

• Centralized Feedback: All comments and suggestions are gathered in one place, making it easy to track revisions and ensure that nothing is overlooked during the editing process.

• Streamlined Approvals: The approval workflow is simplified, allowing for quick sign-offs on content before it goes live, which is crucial in the fast-paced world of social media.

• Integration with Edits: upload assets from Edits app to partnrUP, enabling users to transition between editing and collaboration without any disruptions.

• User-Friendly Interface: The intuitive design of makes it accessible for users of all skill levels, ensuring that everyone can contribute effectively.

Sources: PPC | The Verge  | Business Insider  |  ​The Leap

Whatever your content plan, be sure to use a tool that makes it easy to collaborate and get assets approved for publishing.