partnrup.ai launches new creator marketing platform powered by AI-Agents (rebrand announcement for gen.video and Lionize)
- Jessica Thorpe
- Sep 7
- 2 min read
Updated: Sep 8

We’re thrilled to share some exciting news: in the coming days, gen.vdeo and Lionize will officially become partnrUP.ai.
Why the change?
Over the last few years, influencer marketing has moved from an experimental channel to a central driver of growth for brands. Shoppers today trust creators and user-generated content (UGC) more than traditional advertising — word of mouth is digital, and it drives decisions at every stage of the customer journey.
As this space evolves, so must the tools that power it. That’s why I’m excited to share that we are rebranding the combined companies with gen.vde and Lionize to partnrup.ai. This change reflects not only our growth, but our belief that the future of creator marketing requires platforms that are:
Trusted — by brands, creators, and consumers alike.
Accessible — for businesses of all sizes, not just the few with large budgets.
Responsible — in how AI is used to empower humans, not replace them.
Why This Matters
We’re entering a new era of influencer marketing. It’s no longer about vanity metrics — it’s about real trust, real outcomes, and real partnership between brands, creators, and the consumers they serve.
At partnrup.ai, we believe technology should make marketers better, faster, smarter — without losing the human creativity and authenticity that makes this space so powerful.
That’s why we’re building responsibly with AI: not to replace the people behind the work, but to remove the manual friction so they can focus on strategy, relationships, and results.
What are AI Agents, How Do They Help Me
AI Agents in partnrup.ai act like specialized teammates built into the platform, each focused on a different part of the influencer marketing workflow. They handle the repetitive but critical tasks — from drafting creative briefs and managing outreach to tracking budgets and surfacing top-performing content. This frees marketers to spend more time on strategy, relationships, and results, while campaigns move faster and smarter.

What's New (for many of you!)
AI Agents→ To help you recruit and draft emails and creative briefs for you so you can focus on strategy and results
Campaign dashboard → A new birds-eye view of all your campaigns and active outreaches, with featured content and top-performing creators surfaced.
Budget Management → Self-service customers can now load funds upfront and work against a campaign budget, enabling faster creator payouts.
Amazon syndication → Amazon sellers can instantly syndicate creator videos into “Amazon Related Videos” with one click to reach more shoppers.
Multi-workspace management → Agencies and enterprise clients can now manage multiple brands and workspaces under a single account.

This is just the beginning of what’s next. Thank you for being part of this journey with us — and for trusting us to help shape the future of creator marketing.
Thank you for your support!
The entire team across gen.video & Lionize --now partnrUP.ai

![Happy [theoretical gen.video customers] reading G2 reviews](https://static.wixstatic.com/media/8c5baf_c2db599d5c954974bbf8f8e33cd8c2f0~mv2.jpg/v1/fill/w_980,h_654,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/8c5baf_c2db599d5c954974bbf8f8e33cd8c2f0~mv2.jpg)
