gen.video Earns G2’s “Easiest to Do Business With” Influencer Marketing Platform for Enterprise and SMB
- Jessica Thorpe
- May 29
- 4 min read
Updated: May 30
![AI generated image of [theoretical] happy customers](https://static.wixstatic.com/media/8c5baf_70ac7c88e07945f59c10eb17990b864c~mv2.jpg/v1/fill/w_980,h_490,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/8c5baf_70ac7c88e07945f59c10eb17990b864c~mv2.jpg)
At gen.video, we believe the most powerful recognition isn’t what we say about ourselves, but what our customers say about us. That’s why we’re thrilled to share that gen.video has once again been named “Easiest to Do Business With” by G2, the world’s largest and most trusted software marketplace.
With this Spring 2025 recognition, gen.video has now earned G2 High Performer honors for 12 consecutive quarters. Three years of delivering consistent value, usability, and customer satisfaction across for SMB and enterprise brands looking to work with creators.
What Makes This Influencer Marketing Recognition So Meaningful?
The G2 reports are entirely based on verified user reviews, making them a true reflection of how platforms perform in real-world conditions. This means that when gen.video is recognized, it’s because marketers like you are experiencing success with our tools and taking the time to share it.
For Spring 2025, gen.video earned standout rankings in several key areas:
Easiest to Do Business With – SMB & Enterprise
High Performer – Influencer Marketing
Best Support – Influencer Marketing
These results come from real users rating our platform on ease of use, speed to value, quality of support, and overall experience. It’s more than a badge, it’s validation that we’re solving the right problems for today’s marketing teams.
A Platform Built for People, Not Just Processes
Too many influencer platforms focus on transactions. Post a campaign briefs let people apply and watch the content roll in. We’ve built gen.video differently. Our partnrUP collaboration platform brings creators and marketers together in a single space to build relationships, streamline approvals, and manage performance—all with a clean UI that works on desktop or mobile. Creator content is at the core of so much of what brands are doing to show up and connect with customers. Having the rights and access to the assets is a real pain point for brands and is one that the creator collaboration platform does extremely well. Say goodbye to screen recordings of videos, unlisted YouTube video links and assorted google drive / dropbox links.
Why partnrUP Beats YouTube, Drive, and Dropbox Links for Enterprise Influencer Marketing Work
One reason gen.video continues to earn G2’s “Easiest to Do Business With” recognition is because partnrUP eliminates the chaos of scattered links and folders. Unlike unlisted YouTube videos, Google Drive files, or Dropbox shares—which often get lost, expire, or lack proper context—partnrUP provides a centralized, purpose-built environment for reviewing, approving, and managing creator content.
Brands get:
Organized content libraries tied to campaigns and creators
In-platform feedback and approval tools
Rights and usage tracking built-in
Faster turnaround and fewer errors
No more emailing screenshots or chasing down missing assets, just one system that keeps your team, your creators, and your content in sync.
Whether you’re running a high-volume creator campaign for a DTC brand or looking to scale authentic content across Meta ads, it is built to support you.
Why “Easiest to Do Business With” Is More Than a Nice-to-Have for Shopify Brands
We know what it's like to work in marketing today - tight timelines, shifting strategies, and performance pressure from every angle. When a platform makes things harder instead of easier, it slows down the whole machine.
That’s why ease of doing business is one of the most important metrics in our eyes. It means:
You can onboard quickly and hit the ground running.
Your creators are supported—not confused.
You get answers fast from real people, not ticket loops.
And most importantly, you get results without friction.
Our G2 reviews regularly highlight not just our product, but our people and that is even more meaningful! From onboarding and strategy to support and account management. See some of the award winning work the team has collaborated with our managed services clients.
Influencer marketing case studies for:
Looking Ahead: Innovation with Purpose
We’re not stopping here. Our latest AI updates are helping brands find the most compelling moments from long-form content, turning customer reviews, influencer footage, and unboxing videos into ad-ready creative in minutes. And with our full integration of Bounty, Shopify brands can now scale loyalty and community by activating their customer base as a force of content creators.
To Our Customers: Thank You
We’re honored by this G2 recognition: but we’re even more honored by the trust our customers put in us every day. Thank you for your partnership, your feedback, and your belief in the power of authentic storytelling.
If you haven’t tried gen.video yet and want to see what all the buzz is about, we’d love to show you why so many brands are calling it the easiest—and most effective—influencer platform they’ve used. And here are a few other influencer marketing awards we've won in the past!
👉 Request a demo at gen.video
