2021 Influencer and Social
Commerce Report

This report evaluates influencer campaigns within the CPG and Consumer Electronics categories, analyzing click-thru, conversions and cart size. In this report, you'll discover valuable insights such as:


For Consumer Electronics, Top Tier YouTube Influencers (250k-749k Subscribers) drive 72 percent higher sales than Mid-Tier influencers – these are the channels on the cusp of Macro status (over 750K+ Subscribers)


For CPG, despite a higher CPV, the CPC is the lowest for Mid-Tier influencers and is 23% lower than top-tier and 11% lower than macro. 


gen.video 2021 Influencer Marketing and Social Commerce Report