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A global beauty conglomerate and gen.video worked alongside a diverse group of influencers to generate engagement and lift sales for their new haircare line.
A Fortune 50 Haircare Brand needed help driving awareness and consideration of their new
all-natural haircare line across women with all types of hair.
Partnered with a diverse group of beauty TikTok influencers who had every type of hair: straight, curly, damaged, etc. TikTok Influencers posted tutorials on how they use the product, specifically for their type of hair and directly linked where customers could buy online at Amazon.
3.7x sales lift throughout campaign and 22% halo lift after campaign end.
Lift in Halo Sales
Less for Cost Per Click
Sales Lift on Amazon
Engagement Rate on TikTok
For this new haircare product line launch, we needed a diverse team of TikTok and YouTube influencers to show how they used the products in their everyday haircare routines. We recruited a group of influencers with a large following to demo the products for their hair types, aligning with our diverse target audience.