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gen.video and a leading online retailer partnered up to create content to keep them top of mind during Mother’s Day and drive consumers to their platform for ecommerce.
When consumers are shopping for Mother’s Day gifts, ensure they are keeping this major online retailer top of mind as their go-to source.
Engage new mom YouTubers who focus on haul, unboxing and gifting types of videos, who can authentically speak to what a mom wants.
Sales have been increasing 23% YoY at month’s surrounding both Mother’s Day and the holiday season due to influencer videos indexing in YouTube for gifting idea terms.
Top influencer video indexed in #1 spot on YouTube for “Gifts for Mom”, #2 spot for “Luxury Gifts for Mom” and #3 spot for “Mothers Day Gifts”
Increase in YoY Sales
Conversion Rate Increase
Spot in YouTube Search
For this Mother’s Day campaign, we recruited a group of Instagram and YouTube influencers who are mothers to showcase a variety of gifts available on our online retail client’s website. The approach was to showcase the variety of gifts being utilized to spur gift ideas and consumer purchases for the target customers.