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Influencer Content
Influencer Content
Collaboration
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Beauty
Mother's Day Favorites
gen.video and a leading online retailer partnered up to create content to keep them top of mind during Mother’s Day and drive consumers to their platform for ecommerce.
the challenge
Mother's Day Devotion
When consumers are shopping for Mother’s Day gifts, ensure they are keeping this major online retailer top of mind as their go-to source.
the approach
What A Mom Wants
Engage new mom YouTubers who focus on haul, unboxing and gifting types of videos, who can authentically speak to what a mom wants.
Platforms
Instagram
YouTube
the results
Not just #1...but #2 AND #3
Sales have been increasing 23% YoY at month’s surrounding both Mother’s Day and the holiday season due to influencer videos indexing in YouTube for gifting idea terms.
Top influencer video indexed in #1 spot on YouTube for “Gifts for Mom”, #2 spot for “Luxury Gifts for Mom” and #3 spot for “Mothers Day Gifts”
23%
Increase in YoY Sales
71k
Clicks
309%
Conversion Rate Increase
#1
Spot in YouTube Search
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the influencers
The Moms Who Make It Happen
For this Mother’s Day campaign, we recruited a group of Instagram and YouTube influencers who are mothers to showcase a variety of gifts available on our online retail client’s website. The approach was to showcase the variety of gifts being utilized to spur gift ideas and consumer purchases for the target customers.
Zabrena B.
@zabrenaxo
Olivia Z.
@oliviazapoblog
Jay M.
@jaymuneediy
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