menu
close
Platform arrow_forward
Services arrow_forward
Case Studies arrow_forward
Company arrow_forward
Schedule A Demo



Work with The Best Pet Influencers

Have you been looking fur-ever for the best influencers in the pet space? Well, it would be a cat-astrophe for you to spend any more time than you need discovering top-tier YouTubers, Instagram stars, or whatever else you may be looking for. Luckily, we’re here to help.

Learn Everything There Is to Know
About Pet Influencers

What Makes Pet Influencers So Popular?

Pet influencers have always been extremely popular, and for good reason.  Everyone benefits from a light-hearted video or piece of content that brightens any day with a smile.  What better way to do that than with a photo of a cute puppy or a video of a cat doing something hilarious? 
 
During the pandemic, there was a puppy boom as loads of people sought companionship during times of isolation.  This means that along with audiences viewing content to have positivity in their daily life, millions of people are turning to influencers for advice and guidance on how to raise their new furry friend.  This is all stacked onto the natural growth of the industry, causing pet influencers to continue to grow exponentially in popularity. 

Why Work with Pet Influencers?

Influencers specifically go a step beyond the entertainment and cuteness factor in their content.  People turn to influencers for advice on things like: 

  • How to raise various types of pets 
  • Best food for different types of pets, and different
    stages in their life     
  • Best training services or techniques 
  • Pet toys that keep pets happy and healthy 
  • Necessities like feeding bowls, cages, leashes, etc. 

This opens up an opportunity for brands who sell these types of products to connect with pet influencers for sponsored partnerships. 

Pet Influencers

 

 

 

Need-To-Know's for Choosing the Best Pet Influencers

There are a few things to consider when working with influencers in the pet industry.

Build a Relationship Based on Authenticity

The reason that audiences trust influencer recommendations stems from the roots of authenticity when showcasing or recommending a brand or product. This is especially true with pet influencers.   

Finding an influencer that may already use your brand of food or toys, or one that is looking to switch from another brand to something new is a great chance to build a trustworthy and genuine partnership that audiences will connect with. 

Pet-2
Pet-2

Build a Relationship Based on Authenticity

The reason that audiences trust influencer recommendations stems from the roots of authenticity when showcasing or recommending a brand or product. This is especially true with pet influencers.   

Finding an influencer that may already use your brand of food or toys, or one that is looking to switch from another brand to something new is a great chance to build a trustworthy and genuine partnership that audiences will connect with. 

Let the Influencers Control the Content Style

Typically, pet content has a light-hearted, funny, or just straight up adorable style to lift the spirits of everyone watching.  A post that feels ‘too sponsored’ with too many key talking points forced in can often be a turn-off for audiences. 
 
For brands, it’s best to let the influencer do what they do best and find influencers that find natural ways to incorporate brand language in their content.

Pet

Be Innovative & Think Outside of the Box

Don’t get trapped in the tunnel-vision mindset that you need to be a pet food or toy provider to work with pet influencers.  These influencers can be travelers, lifestyle enthusiasts, fitness junkies, or anything else, while also including their companions in that type of content.  Perfect for brands looking to expand and test different types of influencers and assets. 
 
If you need help with this part, feel free to fill out the form below to connect with our team and we’ll chat about some fun ideas. 

gen.video's Top Pick: Pet Influencers

Our top 4 picks for pet influencers for brands to pick from.  Find these and many more in our database where you can discover and work with top-tier influencers across different verticals, platforms, and sizes: 

The gen.video Difference

We’ve distilled nearly 20 years of expertise into the influencer marketing world to provide the best and most efficient performance-based campaigns. Our experts in the pet industry provide knowledge that ensures smooth and effective influencer campaigns for all of our clients.

manage_accounts

Manage your influencer communities

movie_filter

Create content that converts

touch_app

Syndicate content to Amazon, Walmart, Target and dozens more

insights

Track conversions and sales performance per campaign and influencer

What Our Customers Have To Say...

"This agency is an exceptional partner. They adapt to internal processes to help us create fantastic content with awesome talent. They are always so responsive and helpful. They work within timelines and complete projects quickly. Working in a regulated industry can be extremely challenging, but gen.video is always there to strategize and come up with solutions that meet the needs of our business."

Jessica L.

Enterprise Partner

star_rate star_rate star_rate star_rate star_rate
star_rate star_rate star_rate star_rate star_rate

Ready to work with a pet influencer or want to learn more about the process?

Connect with our team of experts today.