gen.video is extremely excited to announce our newest content series: Generation Influence!
Generation Influence is a new podcast that goes behind the scenes to talk to the marketers and leaders driving the influencer marketing and eCommerce spaces.
In this series, gen.video Co-Founder and author of the Math & Science of Influencer Marketing series on this channel, Bill Hildebolt, has a chance to chat with the top marketing and leadership minds across a myriad of verticals to gain insight on what's working their respective industries.
Episode 1: Steven Vigilante of OLIPOP
Our inaugural episode features a fascinating interview with Steven Vigilante, the marketing and new business lead behind functional soda phenomenon OLIPOP.
Steven joined OLIPOP as a founding team member in 2018, and currently oversees all things Growth and Partnerships. He's been instrumental in helping the brand raise more than $50M in venture funding and create an influencer marketing strategy that has generated more than 1B views on TikTok in the last 12 months.
Check out the full episode here.
Looking to learn more about how you can incorporate influencer marketing into your marketing mix? Chat with our team of experts today for free and we’ll help you on your journey.