We are excited to announce our new partnership with Group RFZ. Together gen.video and Group RFZ will provide a more comprehensive measurement framework across the full sales funnel for influencer marketing.
Group RFZ has a leading methodology in survey-based measurement for influencer that is unmatched in the industry. This unique methodology has followers and viewers of an influencer complete a unique survey against a control group.
In combination, gen.video tracks carting and conversions across the world’s largest retailers and DTCs to determine which influencers and creatives are impacting bottom of funnel KPIs.
Brands and marketers are becoming increasingly aware of the need to break down sales metrics for their influencer marketing pushes. This trend leads to companies with products that touch on this issue to build on each other's strengths in order to provide a holistic solution to these often diverse and complicated campaigns.
For marketers with time-sensitive programs, utilizing one source to fulfill various needs creates a reliable, sustainable baseline that can often be the difference between a successful campaign versus one that falls short on its objectives.
The combination of tackling detailed influencer marketing reporting from multiple angles is imperative as the industry evolves. The highlighted partnership is available through gen.video’s services.