Posts about Instagram

A MAJOR Instagram Development - What it Means for Brands & Influencers

INSTAGRAM USERS REJOICE!!! Developments around how links are handled on the platform are finally getting launched. This first breakthrough is huge for brands and Creators alike.

Blake Vita

2 Types of Sales Conversions Stemming from Influencer Marketing

Key Article Takeaways: There are two different conversion rates to consider: Product Page Conversion Rate and Influencer Conversion Rate Revenue = traffic x conversion rate x price. Everything you do ...

Bill Hildebolt

Evaluating an Influencer’s Audience

Key Article Takeaways: Audience measurement and avoiding unnecessary budget sinks are prevalent topics of discussion in brands/marketers running influencer Wanting to hone in on specific audiences ...

Bill Hildebolt

Organic Posts vs Paid Media Value

Key Article Takeaways: Main benefits from Paid Campaigns with Influencer Content: Easier comparisons to other marketing activities Cheaper on traditional metrics Easier targeting of appropriate ...

Bill Hildebolt

Which Platforms are Best for an Influencer Marketing Campaign?

Key Article Takeaways: YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales. Every YouTuber has two ...

Bill Hildebolt

How Will Instagram Reels Impact Influencer Marketing?

As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to ...

Kaila Stein

Everything You Need To Know About Instagram's Like Ban

Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands ...

Kaila Stein