Posts about Instagram

Trending News on Social Media: First Impressions Newsletter Top Picks

If you’re not already in-the-know about gen video’s First Impressions newsletter, you’re missing out on the easiest and best way to stay on top of eCommerce, influencer marketing and social media ...

Blake Vita

5 Major Advancements That Social Platforms Made For Creators This Year

We've seen tons of progression this year when it comes to the big social platforms like TikTok, Meta, LinkedIn and others advancing their offerings and technologies for the betterment of Creators. ...

Blake Vita

2 Types of Sales Conversions Stemming from Influencer Marketing

Key Article Takeaways:  There are two different conversion rates to consider: Product Page Conversion Rate and Influencer Conversion Rate Revenue = traffic x conversion rate x price.  Everything you ...

Bill Hildebolt

Evaluating an Influencer’s Audience

Key Article Takeaways:  Audience measurement and avoiding unnecessary budget sinks are prevalent topics of discussion in brands/marketers running influencer  Wanting to hone in on specific audiences ...

Bill Hildebolt

Organic Posts vs Paid Media Value

Key Article Takeaways:  Main benefits from Paid Campaigns with Influencer Content:  Easier comparisons to other marketing activities  Cheaper on traditional metrics  Easier targeting of appropriate ...

Bill Hildebolt

Which Platforms are Best for an Influencer Marketing Campaign?

Key Article Takeaways:  YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales.  Every YouTuber has two ...

Bill Hildebolt

Choosing Between Instagram Placements - What Works Best?

Which Instagram feature is most successful for a brand campaign? 

Abigail Ray

Baby Boomers Are On Social More Than You Think

Baby boomers are people born between 1945 and 1964 and they are still the largest spenders in the economy. According to data we collected here at gen.video by surveying 1280 consumers, they are also ...

Abigail Ray

How Will Instagram Reels Impact Influencer Marketing?

As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to ...

Kaila Stein

Everything You Need To Know About Instagram's Like Ban

Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands ...

Kaila Stein