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We've seen tons of progression this year when it comes to the big social platforms like TikTok, Meta, LinkedIn and others advancing their offerings and technologies for the betterment of Creators. ...
Key Article Takeaways: There are two different conversion rates to consider: Product Page Conversion Rate and Influencer Conversion Rate Revenue = traffic x conversion rate x price. Everything you ...
Key Article Takeaways: Audience measurement and avoiding unnecessary budget sinks are prevalent topics of discussion in brands/marketers running influencer Wanting to hone in on specific audiences ...
Key Article Takeaways: Main benefits from Paid Campaigns with Influencer Content: Easier comparisons to other marketing activities Cheaper on traditional metrics Easier targeting of appropriate ...
Key Article Takeaways: YouTube, while usually more expensive to create content, is the best for SEO, driving meaningfully low CPC’s, production quality, and direct sales. Every YouTuber has two ...
Which Instagram feature is most successful for a brand campaign?
Baby boomers are people born between 1945 and 1964 and they are still the largest spenders in the economy. According to data we collected here at gen.video by surveying 1280 consumers, they are also ...
As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to ...
Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands ...