#BuildForTikTok Challenge Champions: gen.video!
We are excited to announce that gen.video has been chosen as the #BuildForTikTok 2022 champion for our innovative TikTok solutions.
Posts about gen.video (2)
The Value of Cross-Posting on Multiple Platforms
Key Article Takeaways: Cross-promotion has major benefits including: Supporting authenticity Assisting reach + Frequency Provision of additional assets In today's video-first world, cross promotion ...
Bill Hildebolt
Ruminations on Partnership Marketing and Influencer Marketing
Key Article Takeaways: Affiliate marketing has grown in the digital world The performance marketing space has rebranded to “partnership marketing” Partnership marketing claims influencer marketing as ...
Bill Hildebolt
Maximizing Clicks from Social to eCommerce
Key Article Takeaways: There are a few simple rules for maximize clicks on social: Let them go where they want to go Utilize coupons Stack your links Influencers are taking advantage of sources like ...
Bill Hildebolt
How are Retailer Preferences Shifting for Social Media Users?
Key Article Takeaways: In eCommerce, it's important to give consumers the choice of where they can buy a product based on availability. Factors such as browsers enabling auto-fill payment information ...
Bill Hildebolt
Repurposing Influencer Content & Perpetual Rights
Key Article Takeaways: Many influencers and their representatives are pushing for the “show business” model, noting that they are “talent” in every sense that an actor in a movie is. An influencer's ...
Bill Hildebolt
2 Types of Sales Conversions Stemming from Influencer Marketing
Key Article Takeaways: There are two different conversion rates to consider: Product Page Conversion Rate and Influencer Conversion Rate Revenue = traffic x conversion rate x price. Everything you do ...
Bill Hildebolt
Evaluating an Influencer’s Audience
Key Article Takeaways: Audience measurement and avoiding unnecessary budget sinks are prevalent topics of discussion in brands/marketers running influencer Wanting to hone in on specific audiences ...
Bill Hildebolt
Organic Posts vs Paid Media Value
Key Article Takeaways: Main benefits from Paid Campaigns with Influencer Content: Easier comparisons to other marketing activities Cheaper on traditional metrics Easier targeting of appropriate ...
Bill Hildebolt
New Product Release: The gen.video Creator Portal & Payyer™ Tools
New Product Release - The gen.video Creator Portal and Payyer™ Tools
Blake Vita
Performance Variation Based on Influencer Vertical
Key Article Takeaways: While audiences typically have several interests, influencers will generally create content within their expertise. There are certain levels of follower passion compared with ...
Bill Hildebolt
What Size Influencer Should I Work With?
Key Article Takeaways: Influencer tiers are generally similar, but can be slightly different depending on the influencer platform Engagement Rate benchmarks in the past solely showed Micro/Nano ...