Key Article Takeaways: Pricing based on Reach has been popular because: It’s an easy-to-gather up front measurement metric It’s a common denominator with previous outstanding media types such as TV, ...
Key Article Takeaways: Pre-covid, ROI was a huge interest point in influencer marketing across the board Right before Covid hit, the topic died down and brand managers wanted the influencer “fad” to ...
Informally known as "MS of IM" Welcome to the introductory post in a series of content on the mathematics and economics of influencer marketing.This series is a first-person perspective of the impact ...
We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to. We have two exciting releases from gen.video’s product ...
Which Instagram feature is most successful for a brand campaign?
We are excited to announce our new partnership with Group RFZ. Together gen.video and Group RFZ will provide a more comprehensive measurement framework across the full sales funnel for influencer ...
Today, G2 released their Spring 2022 reports highlighting and ranking the various competitors in the popular industries around the world. G2's advanced scoring methodology uses a combination of ...
We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to. We have two exciting releases from gen.video’s product ...
Below are several newly released features of the gen.video platform to help you share and measure your influencer campaigns better than ever! Also, stay tuned over the next few weeks for upcoming ...
gen.video, the premier platform for content creation and influencer social commerce, announces today the appointment of Larry Beaman to serve as Chief Growth Officer.
Best-in-class content collaboration tools. There's lots of great new things happening at gen.video (hint: check out our new brand look). We are also really excited to announce a brand new Content ...
The holidays are upon us and this year we’re facing a shorter shopping window between Thanksgiving and Christmas making the competition to reach shoppers tougher than ever. For marketers, it’s worth ...