In the rapidly changing world of e-commerce and shopper marketing, staying ahead of the curve is essential. In a recent Generation Influence podcast episode, Laura Gustafson, Senior Director ...
In a recent Generation Influence podcast episode, Denise Vitola, VP Brand Integration PR, Social and Influencer for Bayer, shared her valuable insights and experiences in the world of influencer ...
INSTAGRAM USERS REJOICE!!! Developments around how links are handled on the platform are finally getting launched. This first breakthrough is huge for brands and Creators alike.
G2 recently released their Spring 2023 reports highlighting and ranking the various competitors in the popular industries around the world. G2's advanced scoring methodology uses a combination of ...
gen.video is extremely excited to announce our newest content series: Generation Influence!
In today's rapidly evolving digital landscape, influencer commerce programs have emerged as a powerhouse strategy for brands seeking to connect with their target audiences. From fashion and beauty to ...
There are certain conversations in each industry that continuously make their rounds as new players rise up, and experienced ones evaluate performance in search of optimizations in strategy. ...
With influencer marketing blowing up as much as it has been in the past few years, tons of brands and marketers are new to the space and therefore haven’t gone through the trials and tribulations of ...
A performance-based approach is beneficial in most areas of marketing, and influencer marketing is no different. Evaluating how well an influencer has performed on a program can be broken down into a ...
When you think of influencers as marketers, what benefits come to mind? Awareness is the easy answer, as is brand lift, brand loyalty, and cost effectiveness. But what most marketers overlook is that ...
Social Media and Influencer Marketing are ever-evolving industries that are difficult to stay in front of. Marketers can easily fall behind on what’s working in their strategies as platform ...
We are excited to announce that gen.video has been chosen as the #BuildForTikTok 2022 champion for our innovative TikTok solutions.