Posts written by Blake Vita

5 Major Advancements That Social Platforms Made For Creators This Year

We've seen tons of progression this year when it comes to the big social platforms like TikTok, Meta, LinkedIn and others advancing their offerings and technologies for the betterment of Creators. ...

Blake Vita

New Product Release: The gen.video Creator Portal & Payyer™ Tools

New Product Release - The gen.video Creator Portal and Payyer™ Tools 

Blake Vita

New gen.video Release! Amazon Viewership Data & Add to Cart Totals

We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to.  We have two exciting releases from gen.video’s product ...

Blake Vita

gen.video & Group RFZ Announce Partnership Solidifying Advanced Influencer Marketing Reporting

We are excited to announce our new partnership with Group RFZ. Together gen.video and Group RFZ will provide a more comprehensive measurement framework across the full sales funnel for influencer ...

Blake Vita

eCommerce Industry and the COVID-19 "Return to Normal"

It’s no secret that the eCommerce sector boomed in the wake of the COVID-19 pandemic. For much of 2020 and 2021, social distancing and quarantine took over and changed the consumer purchasing world. ...

Blake Vita

New gen.video Release: Add to Cart & Embed Code

We continue to drive forward developing the gen.video platform for our users and we’re excited to share what our team has been up to.  We have two exciting releases from gen.video’s product ...

Blake Vita

2021 Influencer Marketing and Social Commerce Report

gen.video just released our 2021 Influencer Marketing and Social Commerce Report. In it, you will find data, insights, and trends on how influencer marketing campaigns are driving engagement and ...

Blake Vita

New Content Approval Console from gen.video

Best-in-class content collaboration tools. There's lots of great new things happening at gen.video (hint: check out our new brand look). We are also really excited to announce a brand new Content ...

Blake Vita

Marketing Match Making

The digital space is now saturated with dating services. Services that are matching people based on interests, sex, location, religion…the list goes on and on. The need to find the perfect match ...

Blake Vita

Seeing Red With YouTube's Recent Subscription Announcement?

Opinions are flying over YouTube’s recent announcement to hide videos of creators who don’t sign its Red Subscription Deal. There are many different types of creators leveraging YouTube as a platform ...

Blake Vita

How Influencers Can Be Your Marketing Secret Weapon for The Holidays

Making sure you win on ecommerce during key merchandising periods is critical. Summer is right around the corner and our new guide has all you need to maximize your influencer efforts and see ...

Blake Vita

YouTube Launches Paid Product Placement

You better believe that the FTC has a strong opinion when it comes to Influencer Marketing. According to Bloomberg, they have a right with over $255 million spent on influencer marketing each month!  ...

Blake Vita