Posts about Influencer Marketing (7)

YouTube's New Fashion Hub Shows Brands How Valuable Influencers

Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty ...

Kaila Stein

Why the James Charles Tati Drama Matters for Influencer Marketing

<img src="https://f.hubspotusercontent10.net/hubfs/8989616/Imported_Blog_Media/tati_james_w720.jpg" alt="WHY THE JAMES CHARLES TATI DRAMA MATTERS FOR INFLUENCER MARKETING"> The beauty ...

Kaila Stein

How Shoppable Influencer Posts Could Change The Retail Game

Instagram is going all in this year on bolstering its ecommerce capabilities with the goal of transforming the social platform into a digital shopping hub. In March, the platform unveiled their new ...

Kaila Stein

YouTubers Driving Holiday Purchase Intent

Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if ...

Kaila Stein

Amazon Gift Guide: A Little Something For Everyone This Holiday Season

Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators are getting all ...

Kaila Stein

Marketing Match Making

The digital space is now saturated with dating services. Services that are matching people based on interests, sex, location, religion…the list goes on and on. The need to find the perfect match ...

Blake Vita

Amazon Prime Day. A Deal for Influencers.

Amazon Prime Day is here! A day where Prime members across the country get exclusive deals from top brands, even Amazon themselves offering some crazy discounts (psst – the Echo Show is only ...

Blake Vita