Influencer Marketing
How Will Instagram Reels Impact Influencer Marketing?
Instagram launched its new feature Reels its answer to TikTok.
Social Commerce
2020 Predictions: Shoppable Content Will Evolve To Video
Shoppable video next frontier for social commerce.
Influencer Marketing
5 Steps to Influencer Success in 2020
How to achieve influencer marketing success in 2020. Tips for optimizing your campaign.
Influencer Marketing
5 Tips for Influencer Success in 2019
Navigating the influencer marketing landscape can feel like an intimidating venture for brands new to the space – especially with the increased focus...
Ecommerce
Prime Day 2019: Who Came Out On Top?
Another year, another record breaking Prime Day in the books. To no one’s surprise, this year’s retail event was as big as ever surpassing Amazon’s...
Influencer Marketing
How Beauty Brands Can Learn From Creators
Trends in the beauty industry move at lightning speed. A new lipstick color or anti-aging serum can be in one minute, out the next. With new products...
Influencer Marketing
YouTube's New Fashion Hub Shows Brands How Valuable Influencers
YouTube's hope for Fashion is that fashion brands will start to work with more influencers to create compelling original content.
Instagram
Everything You Need To Know About Instagram's Like Ban
Instagram announced earlier this year that the company would test removing the public display of likes to “support mental health and encourage...
Influencer Marketing
Why the James Charles Tati Drama Matters for Influencer Marketing
Last Friday, Westbrook posted a 40+ minute tell-all video titled “Bye Sister…” rehashing their fight and explaining how Charles “completely...
Influencer Marketing
How Shoppable Influencer Posts Could Change The Retail Game
This week, Instagram announced that influencers will now be able to create shoppable posts for their followers – a feature that was previously...