Posts written by Kaila Stein

How Will Instagram Reels Impact Influencer Marketing?

As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to ...

Kaila Stein

2020 Predictions: Shoppable Content Will Evolve To Video 

With Instagram’s roll out of shoppable posts late last year, brands and influencers gained the ability to better spotlight products and create a clearer path to purchase for their audience. Other ...

Kaila Stein

How Beauty Brands Can Learn From Creators

Trends in the beauty industry move at lightning speed. A new lipstick color or anti-aging serum can be in one minute, out the next. With new products cropping up in the marketplace constantly, it can ...

Kaila Stein

YouTube's New Fashion Hub Shows Brands How Valuable Influencers

Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty ...

Kaila Stein

Everything You Need To Know About Instagram's Like Ban

Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands ...

Kaila Stein

Why the James Charles Tati Drama Matters for Influencer Marketing

<img src="https://f.hubspotusercontent10.net/hubfs/8989616/Imported_Blog_Media/tati_james_w720.jpg" alt="WHY THE JAMES CHARLES TATI DRAMA MATTERS FOR INFLUENCER MARKETING"> The beauty ...

Kaila Stein

How Shoppable Influencer Posts Could Change The Retail Game

Instagram is going all in this year on bolstering its ecommerce capabilities with the goal of transforming the social platform into a digital shopping hub. In March, the platform unveiled their new ...

Kaila Stein

3 Ways Marketers Can Optimize Their Holiday Campaigns

The holidays are upon us and this year we’re facing a shorter shopping window between Thanksgiving and Christmas making the competition to reach shoppers tougher than ever. For marketers, it’s worth ...

Kaila Stein

YouTubers Driving Holiday Purchase Intent

Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if ...

Kaila Stein

Amazon Gift Guide: A Little Something For Everyone This Holiday Season

Now that Black Friday and Cyber Monday have officially kicked off the holiday shopping season, the gen.video team is tinkering away in our workshop to make sure brands and creators are getting all ...

Kaila Stein

Trend Tracker: What's Trending in Influencer Marketing

*Image Credit: CSG Kayak Ltd When it comes to influencer content, sometimes it feels impossible to keep a finger on the pulse of what’s trending and garnering the most clicks and views. What’s in ...

Kaila Stein

Retail Video Viewership Soars | Product Reviews, How-Tos Lead the Way

So you’ve been doing a little holiday shopping at work. Don’t lie, we’ve all done it – and what better day than today – it’s Cyber Monday! And this year we’ve got the viewership data to prove it! ...

Kaila Stein