gen.video Blog

Stay connected with industry & influencer trends with gen.video's blog

For Successful E-Commerce, It's Time to Embrace Consumer Education and Influencer Marketing Content

One of the most important things to understand about today's modern eCommerce buyers is that they are, by and large, more educated than they've ever been up to this point. According to one recent ...

Abigail Ray

2021 Influencer Marketing and Social Commerce Report

gen.video just released our 2021 Influencer Marketing and Social Commerce Report. In it, you will find data, insights, and trends on how influencer marketing campaigns are driving engagement and ...

Abigail Ray

New Content Approval Console from gen.video

Best-in-class content collaboration tools. There's lots of great new things happening at gen.video (hint: check out our new brand look). We are also really excited to announce a brand new Content ...

Abigail Ray

Video. It's a Mindset.

For years, YouTube has been the place for entertainment and mindless video consumption. For many, it is also a place for product research, education and finding inspirational information. Recently, a ...

Jessica Thorpe

How Will Instagram Reels Impact Influencer Marketing?

As the Chinese-owned app TikTok tries to ward off the threat of a ban in the United States, Facebook entered the scene last week with its launch of Reels. Just like TikTok, Reels allows users to ...

Kaila Stein

How YouTube Inspires Shopping During COVID-19 Pandemic

Illuminating consumer experiences has been the company’s mission from the beginning. Today, the experience of many consumers is changing. The way we work. The way we learn/teach our children. And the ...

Jessica Thorpe

2020 Predictions: Shoppable Content Will Evolve To Video 

With Instagram’s roll out of shoppable posts late last year, brands and influencers gained the ability to better spotlight products and create a clearer path to purchase for their audience. Other ...

Kaila Stein

5 Steps to Influencer Success in 2020

As influencer campaigns wind down for the year, marketers will need to understand the value and impact of their influencer activations in order to prove its value and determine whether to continue ...

Kaila Stein

5 Tips for Influencer Success in 2019

Navigating the influencer marketing landscape can feel like an intimidating venture for brands new to the space – especially with the increased focus on tracking measurable success in every marketing ...

Kaila Stein

Prime Day 2019: Who Came Out On Top?

Another year, another record breaking Prime Day in the books. To no one’s surprise, this year’s retail event was as big as ever surpassing Amazon’s Black Friday and Cyber Monday sales from 2018. ...

Kaila Stein