With influencer marketing blowing up as much as it has been in the past few years, tons of brands and marketers are new to the space and therefore haven’t gone through the trials and tribulations of ...
A performance-based approach is beneficial in most areas of marketing, and influencer marketing is no different. Evaluating how well an influencer has performed on a program can be broken down into a ...
What a wild year it has been across the social media and influencer marketing industries. Huge shifts have been made in our post-pandemic world as both brands and agencies alike continue to figure ...
When you think of influencers as marketers, what benefits come to mind? Awareness is the easy answer, as is brand lift, brand loyalty, and cost effectiveness. But what most marketers overlook is that ...
Social Media and Influencer Marketing are ever-evolving industries that are difficult to stay in front of. Marketers can easily fall behind on what’s working in their strategies as platform ...
Developments in the world of social media have led to countless revolutions in the way that content is generated, shared, and ultimately monetized. With that, marketers are testing what works best ...
If you’re not already in-the-know about gen video’s First Impressions newsletter, you’re missing out on the easiest and best way to stay on top of eCommerce, influencer marketing and social media ...
TikTok's platform has over 750 million users worldwide according to Insider and is now the third largest of the Big Five worldwide social networks. With the hundreds of thousands of creators on ...
Immersing your target consumers in the most effective journey through the purchase funnel is a vital piece of the ever-evolving puzzle of marketing success. Since there’s no sure-fire way of ...
Often when thinking about differentiating a product in a highly saturated market, brands think about what information would make a consumer realize the benefits of their specific product over the ...
We are excited to announce our new partnership with Shopify. Together, gen.video and Shopify will provide a more comprehensive measurement framework across the full sales funnel for influencer ...
According to the official definition of ‘recession’,the U.S. has been in a recession since Summer 2022 with two consecutive quarters of a fall in GDP. Even the social giants like Meta arereporting ...