New Product Releases: Groundwork™, Discovery, & Influencer Profiles
New Product Releases: The gen.video Groundwork™, Discovery, and Influencer Profiles Tools
gen.video Blog
Stay connected with industry & influencer trends with gen.video's blog
#BuildForTikTok Challenge Champions: gen.video!
We are excited to announce that gen.video has been chosen as the #BuildForTikTok 2022 champion for our innovative TikTok solutions.
Blake Vita
5 Major Advancements That Social Platforms Made For Creators This Year
We've seen tons of progression this year when it comes to the big social platforms like TikTok, Meta, LinkedIn and others advancing their offerings and technologies for the betterment of Creators. ...
Blake Vita
When Should Brands Start Advertising for Shopping Holidays?
It’s no secret that online shopping holidays present an unmatched opportunity to the eCommerce world. Amazon Prime Day alone reached a new record high in 2022 with $12B in sales attributed to the ...
Abigail Ray
Top 10 "Up-and-Coming" Mental Health Influencers
It’s safe to say that mental health is having a “moment” across social media. More specifically, TikTok is seeing a wave of influencers that focus on providing their POV and advice on how to deal ...
Caitlin Kramer
The Value of Cross-Posting on Multiple Platforms
Key Article Takeaways: Cross-promotion has major benefits including: Supporting authenticity Assisting reach + Frequency Provision of additional assets In today's video-first world, cross promotion ...
Bill Hildebolt
Ruminations on Partnership Marketing and Influencer Marketing
Key Article Takeaways: Affiliate marketing has grown in the digital world The performance marketing space has rebranded to “partnership marketing” Partnership marketing claims influencer marketing as ...
Bill Hildebolt
Maximizing Clicks from Social to eCommerce
Key Article Takeaways: There are a few simple rules for maximize clicks on social: Let them go where they want to go Utilize coupons Stack your links Influencers are taking advantage of sources like ...
Bill Hildebolt
How are Retailer Preferences Shifting for Social Media Users?
Key Article Takeaways: In eCommerce, it's important to give consumers the choice of where they can buy a product based on availability. Factors such as browsers enabling auto-fill payment ...
Bill Hildebolt
Repurposing Influencer Content & Perpetual Rights
Key Article Takeaways: Many influencers and their representatives are pushing for the “show business” model, noting that they are “talent” in every sense that an actor in a movie is. An influencer's ...
Bill Hildebolt
2 Types of Sales Conversions Stemming from Influencer Marketing
Key Article Takeaways: There are two different conversion rates to consider: Product Page Conversion Rate and Influencer Conversion Rate Revenue = traffic x conversion rate x price. Everything you ...
Bill Hildebolt
Evaluating an Influencer’s Audience
Key Article Takeaways: Audience measurement and avoiding unnecessary budget sinks are prevalent topics of discussion in brands/marketers running influencer Wanting to hone in on specific audiences ...