Brands and influencers are trying to answer the ‘what now?’ question plaguing everyone since Instagram announced the platform would test removing the public display of likes in the U.S. For brands using likes as a key metric to measure campaign performance, this is concerning news. But, it’s not all doom …

Just ahead of New York Fashion Week this fall, YouTube launched a new centralized hub for fashion and beauty content on the platform. /Fashion allows users to find videos from fashion and beauty brands, as well as creators. During Fashion Week, /Fashion housed livestreams of runway shows along with videos …

Instagram is going all in this year on bolstering its ecommerce capabilities with the goal of transforming the social platform into a digital shopping hub. In March, the platform unveiled their new in-app checkout process for shoppable posts with the hope that a more streamlined purchasing method would allow users …

Jack Neff covers household and personal-care marketers, Walmart and market research for Ad Age and recently wrote an article: Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened? The story looks at the Google Labs initiative to bring together marketers and YouTube Creators for media and features …

Today, I’m excited to write about something more important and more meaningful. It’s important that we all take a step back from the day-to-day and to think about how we can use our platform (whatever that may be) for good. gen.video had the privilege to help support Huggies and Amazon …

Meet Tomas – our November Influencer of the Month! He has been a member of our community for over a year and has worked with us on a variety of campaigns. His passion for providing service to his viewers is visible in every video he creates about technology and beyond. …

When nearly two thirds of the top 100 CPG brands are seeing sales declines in 2015, the need to invest in media tactics to support ecommerce is becoming increasingly important. And Amazon is leveling the playing field for brands big and small to compete. Today, L2 Inc. took a closer …